BUSINESS RESERVES
DEVOTED TO SELLING EFFORT. In referring to the policy of extensive advertising followed by Meiix’s Brewery in England, the World’s Press News stales — “It, may savour of Improvidence, in these times, to use reserves tor purpose-. of general business expansion,; hut that is a conservative and 01-l-| fashioned view whirl) Is slowly going t bv the board. No one can describe [
Mr J. H. Stephens, the chairman of the Meux, us other than a cautious business man, yet Meux’s present big campaign is being primarily financed out of the reserves, quite outside Ihe general reserve fund. Most big brewery companies have these socalled ‘hidden’ reserves. They exist in 1 lie properties Item , for in spite of heavy capuitat expenditure on improvements in public houses in recent years slill heavier allowance lias been made for depreciation, and hook values, In many eases, are well below market, values. Enterprise is needed when trading conditions arc difficult, not mere caution."
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Bibliographic details
Waikato Times, Volume 110, Issue 18521, 29 December 1931, Page 3
Word Count
159BUSINESS RESERVES Waikato Times, Volume 110, Issue 18521, 29 December 1931, Page 3
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