THE NEW BRITISH FORD.

Waikato Times, Volume 109, Issue 18342, 30 May 1931, Page 3

THE NEW BRITISH FORD.

UNIQUE PRICE OF PHAETON. It Is just three years since Waikato Show visitors -were shown for the first time the surprise of four cylinders—the New Ford. Since that time it has forged ahead, blazing a trail of record sales and national goodwill, never failing to more than fulfil the requirements of all that is expected of a- good car. The latest all-British Fords carry vast improvements and possess a flowing grace of lines that make you realise what a great forward step Ford has taken in motor-car design. You will know that new beauty has indeed been added to outstanding performance. After a glimpse one feels tempted to ask to what extent the price has increased. But not so With Ford, for 1931 sees a far better car at a lower price. Read these other - new features which stamp Ford as the greatest value in automobiles. Fully enclosed, silent, six-brake system, four Houdaille double-acting hydraulic shock absorbers, specially designed transverse springs, Triplex shatter-proof -glass windscreen, unusually large number of ball and roller bearings, the extensive use of fine steel forgings instead of castings or stampings, aluminium pistons, chrome silicon alloy valves, alloy transmission gears and shaft, torque tube drive, three-quar-ter floating back axle, and new rustless steel for the radiator shell, headlights, hub caps, cowl finish strip and other exterior bright metal parts. The unsolicited opinions of all British Ford owners would fill a newspaper. , Nothing but highest praise and appreciation come from the thousands who' made these cars their fortunate choice. Proof of Ford’s endurance and low upkeep is furnished by the many enthusiastic owners who have recorded over 70,000 miles. The all-British Ford Phaeton at the unique price of £IBB has smashed all previous standards. Show visitors have expressed the opinion that only Ford could have made such a move towards greater value and lower prices. Among the other eight distinctive Fords are the Roadster, Coupe, Sport Cou/e, Convertible Cabriolet, Tudor Sedan, three window Fordor Sedan, Town Sedan and Light Delivery Runabout. The new 30cwt. Ford Truck, apart from being the latest in transportation has definitely established Itself as the most efficient, reliable and economical truck on the market. It lias a different type of transmission to meet every demand for power, speed and flexibility. The features Include four speeds, dual' wheels, 3 floating axle, and steel disc wheels. It is the ctioice of leading bodies throughout New Zealand. In view of recent discussion on the appeal to buy British Empire products It is interesting to learn that 28,000 Canadian shareholders ,(80 per cent.,) own the Ford Industry of Canada. In New Zealand the Colonial Motor Company Ltd., is local In origin, personnel and ownership. It is well to emphasise the fact that the New Zealand Ford industry is owned, controlled and financed solely .by New Zealanders. In buying traditional Ford value, ttie purchase helps New Zealand and Empire Industry more than with any other make of car. You must not fail to see (lie new Ford display in the Root Section, next F.A.-C. Stand, or at the showrooms of Fred. Baker, Ltd., in Collingwood Street,