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Waikato Times, Volume 108, Issue 18166, 3 November 1930, Page 12

A Dunedin man laughingly asked his tobacconist if he had any tobacco that wouldn’t bite the tongue. He seemed to think he was asking an impossibility. But the tobacconist promptly replied that he had several brands guaranteed to fill the bill. “All the toasted New Zealand tobaccos,” he said, "are like that—won’t burn the tongue, even if you smoke them for hours at a stretch. Won’t affect heart or nerves, either. That’s because they are toasted. The toasting kills the nicotine to such a large extent that they are rendered perfectly harmless, and quite safe to smoke to any extent. They have a delicious flavour, too, and a bouquet you can’t beat.” “What are names of the brands?” was the next question. “lUverhead Gold,” “Cavendish,” “Navy Cut No. 3,” and “Cut. Plug No. 10,” replied the tobacconist; “they are the only toasted kinds manufactured, and far better than the imported, which contain more nicotine than is good for any smoker.” - The customer invested in a tin of toasted Navy Cut. Now he smokes nothing elsel 143-