Page 2 Advertisements Column 3

Waikato Times, Volume 108, Issue 18163, 30 October 1930, Page 2

“Clean up day” in the borough of New Plymouth was held on Tuesday. Fifteen lorries set out from the Fire Brigade station at 8 o’clock and visited all parts of the town.

“NEW ZEALANDMADE ”

PRAISE FOR WOOLLENS Englishman’s Experience “To buy woollen goods made anywhere but in New Zealand is a serious reflection on your intelligence -as good judges of good things,” said Mr. Guyton Butler, a member of a well-known English firm recently. “On arriving in Auckland last week, I walked into one of the big stores to buy some woollen underwear. Exhibited on the counter, with trademarks well in evidence, were the widely-advertised products of two of the leading English makers. ‘These, 5 said the shopman, ‘are, as you know, about the best you can buy.' I replied, ‘No, most emphatically no. Over eleven years ago I came here and bought a small supply of woollen underwear of New Zealand manufacture. It is still in use, and I have never since been able to acquire anything to equal it for wearing qualities or for the bodily comfort its softness imparts. I wear it with pleasure. It enhances my feeling of well-being. I like myself more because it does not irritate my skin or trespass on my temper, At the moment lam wearing an under-garment made by that famous English firm whose goods you recommend, and I have promised myself the luxury of shedding it and starting to-morrow soothed in body and spirit by the superlative luxury of your New Zealand woollens. In a word I shall exchange the exasperation and extravagance of English woollens for something in which New Zealand excels.” “Life is, after all,” the visitor continued, “a matter of contrasts and experiences. By the time a man is fifty he has at least discovered what suits him best for most of his needs. If he happens to be widely travelled he must of necessity have acquired discrimination. For linen shirts I go to Belfast; my preference is for Havana cigars; Bond Street can supply all the ties a man can desire, but, after visiting most of the producing countries of the world, I have yet to discover anywhere woollen goods that’ can begin to compare with the New Zealand productions. My advice to your people and to your manufacturers is—Feature and emphasise such things. Here you can beat the world.” The above tribute to Roslyn Woollen Goods should appeal to the pride of every patriotic New Zealander.