ART OF THE POSTER.

Waikato Times, Volume 107, Issue 18022, 17 May 1930, Page 20 (Supplement)

ART OF THE POSTER.

EFFECT UPON SMALL CHILDREN

“I often-wonder what will be the effect upon the small children whom you see day after day gazing at' the hoardings,’’.said the Bishop of Durham in a speech in Sunderland. “So vulgar are they, so crude, in many cases, so monstrous in their suggestion—these 'huge advertisements of vast, -highly-coloured, sensual-looking men with vast -mugs of frothy ale, huge women, over-fed, over-developed and under-dressed. When you think of these things and consider that instead of having beautiful gardens and parks and indoor rooms nicely furnished with nice pictures"on the walls, you have all these thousands of eyes of young childern fixed upon these spectacles on the hoardings, except when they are taken to see scenes of crime and lust which form the staple, too often, of the American films, can you wonder that -our great populations in Europe and America, especially in America, do display too often a vulgarity of mind and a degradation of artistic feeling and sense which must overwhelm us with humiliation?"