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Waikato Times, Volume 107, Issue 17935, 3 February 1930, Page 9

..Everybody knows that cooked food Is more wholesome and more appetising than raw food, and precisely the same principle applies to tobacco. We do not eat raw meat or fish, or drjtfk raw coffee. So why should we smoke raw tobacco V Now it is wonderful how the flavour and aroma of tobacco can be developed by toasting. And, more important still, as a result 9t the toasting process the tobacco loses ritost of its deleterious properties, and bS* comes comparatively harmless—a point that will appeal to all smokers. Foreign brands, heavily charged with nicotine, will undermine in time the most robust constitution. The only toasted tobaccos arc manufactured by the National Tobacco Co., Ltd. (Pioneers of the New Zealand tobacco industry), and include the following favourites : Riverhead Gold, a sweet and mellow aromatic; Cavendish the famous sporting mixture; Navy Cut, a delicious blend (medium); and Cut Plug No. 10, a rich, ripe and fullflavoured sort. Not only are these brands purer than the imported, but cheaper, too. They are on sale everywhere by tobacconists.