Page 11 Advertisements Column 2

Waikato Times, Volume 106, Issue 17839, 11 October 1929, Page 11

Toasted tobacco. What’s the great idea? You may ask. Well, if you have not yet tried what toasting will do for tobacco you’ve a pleasure in store. All our finest New Zealandgrown tobaccos are toasted in the making. This develops flavour and aroma, just as the toasting (or roasting) of coffee or cocoa beans brings out the flavour and fragrance. And thanks to the toasting process these same tobaccos contain hardly any nicotine, while the imported goods are all more or less loaded with it. Now do you understand why the doctors recommend toasted tobacco? Those who try the New Zealand brands very soon got to prefer them to all others. Hence their immense and constantly increasing sale. They are the only toasted tobaccos on the market and are exclusively manufactured by the National Tobacco Company, Ltd. (pioneers of the New Zealand tobacco industry). You can get them of any strength. Ask for: “Riverhead Gold” (mild and mellow), “Navy Cut" (a choice blend, “Cavendish” (the famous sporting mixture), or "Cut Plug No. Id” (a fine rich full-flavoured variety).