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Waikato Times, Volume 99, Issue 16651, 17 November 1925, Page 3

Sonic smokers, once they sample a brand that pleases them, never change it. Seem to think it can’t be bettered. There are others who recognise that the work', is continually advancing, and that new brands of tobacco arc introduced from time to time which are a distinct improvement, on (tie old ones. Take our New Zealand-grown tobacco, for example. These brands, now attracting the attention of smokers everywhere, possess some characteristics whrcli distinguish them from the imported goods in a very marked degree. Firstly, the leaf is toasted, and this brings out the flavour and fragrance very perceptibly—just as the ltavour and aroma of coffee is improved by roasting the beans. Secondly, unlike liic imported brands, they contain so little nicotine that they do not injuriously affect the heart, nerves, or eyesight. They give a sweet, cool, and satisfying smoke, too. Popular brands are: Riverhead Gold, mild; Navy Cut (Bulldog), medium; and Cut Plug No. 10 (Bullshead), full. Already the growing and manufacture ot these tobaccos constitutes a nourishing industry, and one destined to prove of national importance. * 37