Page 20 Advertisements Column 5

Waikato Times, Volume 96, Issue 15359, 6 October 1923, Page 20 (Supplement)

HOW TO GET What Farmers Earn Unorganised farmers get what the merchants and . speculators allow them to get. By organising control and applying marketing ability to their own business, farmers can GET what they EARN. It is no use manufacturing cheaply a product sf superb quality unless the goods are “SOLD” right, and their full value realised. To forge the third link in the chain of profit, the N.Z.C.D.C. established its own. London Office to supervise the marketing of its immense production. This step has conferred more direct benefit upon the Company suppliers and upon producers in this Dominion than they are yet aware of. London control gives the producer what he earns: — 1. By checking sales before arrival, and so preventing the speculators’ usual move of “ bearing ” prices before buying in. 2. By standardising prices through all agents, and so preventing cut-throat competition in the same goods. 3. By securing full prices in times of scarcity, and easing the drop in times of plenty (wonderfully good work has been done in this way : work that has meant -hundreds of thousands of pounds-to the producers.) , 4. By feeding the market, and not flooding it. For the first time in history, this policy has provided continuity of supply to the retail trade, thus establishing a permanent trade, and goodwill with live distributors. This policy avoids the sacrifice of connection for months at a time with the consequent cost of regaining it. CONTINUITY OF SUPPLY IS A FIRST PRINCIPLE OF BIG BUSINESS By applying the principles of big business, the producer will GET what he EARNS. But only his UNITED POWER will enable this to be done. \ The New Zealand Co-operative Dairy Company SJmited HAMILTON -AUCKLAND PAEROA