Page 17 Advertisements Column 4

Waikato Times, Volume 96, Issue 15033, 2 September 1922, Page 17 (Supplement)

Have you considered the : Importance of Design • in the Printing Craft ? iOU order a Job —a Circular or a Letterhead, maybe—and leave it to the Printer to turn out something that will do. You may get something tasteful or you may get work that is quite commonplace. It depends largely upon the skill and originality of those who Design the work, and the type and other materials that are available for their use in setting it out. Other factors are the quality of the Paper and Inks, and the Workmanship of those who do the actual Printing, but — Design is the Principle thing. It is recognised that the kind of Printing the Business Man requires is something of a little different —or better than the ordinary —work that has a distinctive personality. Whether it be a Billhead, a Catalogue, or an Advertising Inset, it mu£t be made sufficiently attractive to demand attention. Distinctive Designing is what our jobbing Specialists aim at. They are assisted by a very large stock of Type, firSt quality Paper, and a careful staff of Printers, with the most up-to-date electrically-driven Machinery. I'Ve, have had big experience in ‘Designing ... in JILL CLASSES of ‘Printing ... MAY WE DESIGN YOURS! Ring IS 72 and our Representative will call on You Xbe TOaikat ft ■; a % it Co 3Z\ COMMERCIAL PRINTING DEPT. P.O. Box 155