The Waikato Times, THAMES VALLEY GAZETTE, AND KAWHIA ADVOCATE. Established Thirty-Four Years. THE OLDEST DAILY NEWSPAPER IN THE WAIKATO. THE LARGEST CIRCULATION OF ANY DAILY PAPER SOUTH OF AUCKLAND. MONDAY, JANUARY 7, 1907. THE ENGLAND BUTTER MARKET.

Waikato Times, Volume LVII, Issue 8096, 7 January 1907, Page 2

The Waikato Times, THAMES VALLEY GAZETTE, AND KAWHIA ADVOCATE. Established Thirty-Four Years. THE OLDEST DAILY NEWSPAPER IN THE WAIKATO. THE LARGEST CIRCULATION OF ANY DAILY PAPER SOUTH OF AUCKLAND. MONDAY, JANUARY 7, 1907. THE ENGLAND BUTTER MARKET.

! Till, announcement made (he other I day tli;tt a syndicate of dairy I companies in tin; southern | •<H'tioii of I • his island lilts appointed Mr Alack it 1 of Wellington. t'lcr representative in l\upland, biings viilL ii'i-ivi'fi.-il force before our butler producers I lie i nusati.-lactorv conditions < >I>I ai 11i 11l;' on the Home produce market.-. This | subject has bee.i vein dated and Ibrushed and re-t In -.-lied time and time its unrealised importance to all wanaii.i— »-av, demands—that it,l ■ urged with even g; t~ter emphasis upon the directors of what is lum becoming' our staple industry. One phase ot' the question which has hitherto not received suilieient atuuiivi: ;ti the fact that sonic ■ of the iai.gi.il of food commodities sae (iesun-' 1 edly di ippiug the practice of | j selling lines under specific names. Thus, hatter is sold, not by the | . {. r."',ieuhir brand but by grades of J 1 i (pialny. uv ' 1 ••■st" finest," or any- , thing the retailer i..„y think suited | , for the requirements of his j.iui," i'lar | ( trade, it is argued by thesuppoi leii t ' of this method that when a customer j ' aw: for a certain brand, what i.> j really m.uiiu! is a butter possessing j most nearly the ehiuacle.-istics that r satisfied the taste. Theoretically ;hi-| 3 mav be the case, but in the present ! J days c! keen competition all over tin' j. world, tie |,«.;.'bicet cannot, with justice to iiiihrelf—at.>! surely no uuestion of injustice to othets v.ill he j urged —a>.V.v any eiiance of pi shine j his wares escape Lire. We in Xew ; Zealand have attained a reputation for excellence that must preclude any suspicion of anxiety to array ourselves in borrowed plumes, ,

t>ut u.ii. wry reputation should incite u.> iu tuiriui,-, unreinitteai endeavours at sill e\iui.s .c maintain, it' nut improve our standing. Anotuir! argument advanced in favour ol the tug of brands is thai if would remove horn the reiaihr temptation 10 deai under talst pieteii'H'.s. Perlui|is it would,.but —putULg aside for the nonce the i|Ue.stion ol how tbv ; strictest commercial morality ullecu the case—our farmers caunot be expected to tsike up the role of their blether's keeper. This, however, they c&u yx. If any grocer is found to be unscrupulous yJ .- iMshonest, their representative in England aculd be empowered to so deal with him j to render a repetition of the repre- j invisible practices extremely unlikely, i I lie !jc;t method, of course, would depend aliogef t v "ii local conditions, and if the dairy representative prove to be ail expect ol liint, ;t remedy will in. | doubt be forthcoming ere long. Now that t lie scheme has assumed pracin..! *-ha|>e. it is to be hoped thai .such iitiluty,. t>.' success will attend 'L u,!j will induce dairy companv in ''Uu volony to tall into an,— lor none can aKoT'' to neglect so good an opportunity of ad vain'"'"lent —and by that complete unity of action alone can the neatest possible beneht be derived from an innovation which will be watched with mteiesc ,;i:d sympathy by everyone having a\ | heart the welfare ol ;i lartru pvopor- ! fcion ol our population.