Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3260, 20 May 1893, Page 4

It, is extremely common now-n-diivs to ; fird'maiiy wliiit nro really advertisements pure and simple served, up to the public in Hie guise of attractively-writa nrtioles, nsunlly liendcd in somo very Inking manner. ' This linn been brought about bj the fact that the old-fashioned style of' advertisement writing- will not do mucli good to any hut the nowspanot or magazine proprietors. How often hnva wc nil been drawn into careful perusal of scum glowing account of hair-breath escape, interesting political essay, or something else ealeulated to arrest attention,; to find at the end, alas! that, the article is nothing but what is vnlirnrly termed h patent medicine ' fake',' Readers aro gradually becoming moro ami more , wary, und, woman-like, instinctively, glance at the conclusion of tuspicions looking articles beforo' reading; biit oven then they aie sometimes decoyed into 'theirpcrmnl. To assure oneself of the extent to whidi this system'of adverlisinij is nW carried on, let the readir take up almost any newspaper and mark the paragraphs which are really news in ihe proper fc'nsc of the term, : and those -which arc in reality nothing hut mire puffs. The render will in the majority of instances iind that nearly always tlit.ro nrc iihpnt ( Bn,cqiiwl number of each. If net exactly Vo, the advertisement divisim has it. But there is one form in whhh advertising in paragraph form is both ii - tcrrsting and cettainly legitimate-that is, in such cases at. where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods' of manufacture, means by which adulterations or shams in manufacture and the liko can ho detected ; above all, particular care beirg taken to avoid any unpleasant or unjust remarks regarding the goocu produced by opposition .manufacturers. It is in such praiseworthy : niauner that Shakund's Bakisg Powdkk is kept before readers of thisjournil, and will be bo' until everyone in the colony has tried a tin of the ' Moa' brand, 1 a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the- readers of the advice regarding that important compound baking powder which is now found in.every household where food/ cakes and pastry are desired, will find themselves well possessed of .somo useful knowledge of what they are in the habit of using." = Why with the -\Moft! brand even the traditionary newly wedded wifo who is supposed in nvery instanco to bring forward the traditionary cake, of constitution most indigestible"; yes, even she will produce a most dolightful cake which will make her husband thence forward a decided nubeliewr of the traditionary jokes regarding 1 newly-weeded folk and oven of the traditionary mother in-law.

1^T0.24" LAVENDER WATER W.SOUTER&CO , ' SEEDSMEN, . GRAIN, TIMBER, & ARTIFICIAL I MANURE MERCHANTS, ' SAMPLES SENT OR PRICES QUOTED TO ■ ALL PARTS OF WAIIvATO,, Or delivered to trucks, at Auckland.; [' Solo Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S FINEST CRASS SEEDS SUTTON'S HARDIEST CLOVER SEEDS ALL OF' PROVED QUALITY AND ■•••■, HIGH VITALITY, At prices which defy coropetion for Seeds of the highest quality. NOW ARRIVING: NEW--"SEAS'OHIS CLOVERS ENGLISH GRASS SEEDS. NEW SEASON'S POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT SUTTON'S MUSTARD SUTTON'S RAPE ; «F SODTHEM AND WAIKATO OATS. TSil CORNSACRS TWINE SHEEP DIP Farm and Machine Oils, TIMBER-Knhikatea, Kauri, Riinu, and Tolara; and Posts of all descriptions Agcuts fur CAMBRIDGE fDLL ROLLER MILLS. LION FLOUR, BRAN, SHARP?, NUTRITIA (Patent Deoorticatec Wneatmeal). ' KEMPTHORNE, PROSSER & CO.'S N.Z. DRUG COMPANY'S MANURES & GUANOS, Ex store and ex ship, List prices. LAWES' 36 PER CENT. SUPERPHOSPHATES £6 15/- delivered to trucks, Auckland. BONEDUSTS,SDPEPHO3PHATES, GUANOS All Lines in Stock at advertised prices, Farm Implements (Catalogue Prices) McCorinick'a, Johnston's, Wood's, Reid anil Gray's, Booth, Maedonald and Col's, Wallace, Howard, Hornsby, P. and D. Duncau, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES PECIAL NOTICE, ) ■ Grass Seed! Grass Seed! ROBERTSON BROS, having just to hand a large assortment of GRASS SEEDS ■(Ryegrass, Cocksfoot, aud Clovers), are prepared to quote same at lowest market rates. Bouedust, Superphosphates, Special, and Chemical Manures at lowest prices, A large stock of GRAIN SACKS on hand, for sale cheap, *3T Note the address— ROBERTSON BROTHERS, Upper Symond-strect, Auckland. Telephone 422. WP E I R 0 E • Fruiterer, &c, I CAMBRIDGE, Has removed to more commodious premises, in Duke-street, where he will bo i pleased to supply the wants of his' customers. Everything of t best quality. Smoked Fish Frasn Every Week.