Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3214, 31 January 1893, Page 4

Notices. N A B U S K. It is extremely common liow-'wlays to fi d many what are really advertisements l>nrr nnil simplo fpivml up In the public in tlio giib'o nf nltniofiviilj-wriTtflii articles, usually headed inso-no very Ink ing manna. This has licen brought about b) the foot that tlio old-fashioned style of' tiriverti«ement writing will not do much good to any but the new'spanei or magnzinepropri.-tors, How often havs wo nil been drawn'into careful perusal of some glowing account of hair>'.ironth escape, interesting political 'essay, or something else calculated to arrest, attention, to find at the end, alas! tliiit 1 the article is nothing- but wliat is vulgarly termed » patent medicine 1 fuke.' Readers are gradually becoming mora and more wnry, and, womiin-like, instimtivHv. glance at the conclusion of : suspicion" looking articles before reading; but even then they 1 ate sometimes 'decoyed into theirptrnnh To ussmo oneself of the extenl. to which this system of advertising is n»\v carried on. let. the reader take up all.'lost any ncvvspiijit r mid rnark the piragiaj'lis which arc really news in tho proper sense of tlio term, and thn-o which arc in reality nothing hut mere puffs. The render will in the majority nf instances find that nearly always there are about an rq'ial number of each If net exactly eo, the advertisement division has it. But'thcro is oiip- form _in which advoilislnu in paragraph form is both interesting and certainly is, in such eases as where tfie goods advertised are introduced fairly in, say, an acconnt descriptive of mothods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust, remarks regarding the goods produced by opposition mnnufa:tiirers It is in suoli praiseworthy manner that Shaiu.and's liaiUKU I'owdkk is kept before renders of this journil, and will bo so until every ono in tho colony has tried ut tiu of thn 1 Mea 1 brand, a trade murk which most happily if phonetically pronounces what will be the result if tried. Mure will be required mo>t as uredly, and the readers of tho advice regarding that important compound baking powder which is now found in every household whero food, eakes and pastry are desired, will find themselves well possessed of some useful knowledge of what tbey are in the habit of using. Why with the ' Moa' brand even the traditionary newly wedded wife who is supposed in "very instanoo to bring forward the traditionary cake of constitution most indigestible; yes, even she will producc'a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding nowly-weeded folk and even of the traditionary mother in-law.

S K j! 0 B "ITO. 24" LAVENDER WATER

W.SOUTER&CO SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, gT Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNfpiLED ROOT SEEDS g TIT TO NT gWKDJJS Sutton's Crimsm King Sutton's Champion I'urplo Top Sutton's Puip'e Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Coram Taunton Sutton's Green Top Yellotv Sutton's liast Lothian SUTTON'S Y"ELLO\V ■ FLESH If D URNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dili's' Green Top Hybrid Sutton's Fosterton Hybrid ' SUTTON'S Sutton's Imperial Green Globe Sutton's Devon Gi'cyetone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Point ranian White Globo Sutton's Hardy G'reen lioi'iid

BEST ENGLISH RAPE, MUSTARD, RIBGfRASS AND FESCUES. Agents for the Cambridge Rollwr Hour Mill's LION FLOUR, BRAN, SHARPS, NIJI'RITIA. (Patent Dcoorticatcc Whcatmi'al). KEMPTHORNE, PROSSER & UO.'S N.Z. DEUG COMPANY'S MANURES & GUANOS Ex store and ex ship, List prices, LIVES' SUPERPHOSPHATES, BONEDU STS, SU PEPHOSPH AT£S, GUANOS All Lines in Stock at advertised pricrs, Farm Implements (Catalogue Prices) McConnick's, Johnston's, Wood's, Rcirl anil dray's, Booth, Mncdoniild and Co.'s, Wallace, Howard, Hornby, P, and D. Duncan, Planet Jr.

CHAMPION DRILLS. improved" shakes J_)OVAL INSUIIA\ T OU COMPANY. The Leading Pire Oflhe in the . World. Mr THOMAS HARTLV, Cnmbtidge, having been appointed dub-agent of the above Company for the Ciimbririgi! District (consequent upon the dentil of Mr J. P, Thomson), is prep iced to accept all descriptions of FIRE BISKS on their individual merits, and at LOWEST RATES. Claims for losses promptly and liberally adjusted. R. A. LUSHER, Chief Agent. Auckland, Ist November, 1592, Sub-agent for Hamilton District, Mr t\. Scott, Viotoria-strcct. SURGICAL Instruments Sharpened (reference Auckland Hospital). Horse Clippers, Hair Clipnon, laznrs, Scissors, Poskct Knives Sharpened, equal lo new (guaranteed).—Ainericin Cutlery Co, Mis, Wyndhsm-atrcct. Auckland,