Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3210, 21 January 1893, Page 4

Notices. N A U U S 15. It is extremely common now-a-days to fit d many what arc really advertisements pure niuVsimple ferveil up to the public in tlie guise of atlract-ively-wrilteii articles, usually beaded in some very taking mlinnet. 'This liaa been brought about bj the fact that tho old-fashioned style of" advertisement writing will not do much good to' any but tho newspaper or magazine proprietors, How often liavs we all been drawn into careful perusal of somo flowing account of hair-breath escape, interesting political essay, or something elso calculated to arrest attention, to find at tho end, alas I that tho article is nothing but wlmt is vulgarly termed a patent medicine' fake. 1 Readers are gradually becoming more and mora wary,' and, womiiu-liko, instinctively, glnnco at the conclusion of suspicious looking articles before reading! but even then tbey me -.sometimes ictoijd into their pcnml, To assure oneself of the extent to which this system of advertising is n«w carried on, lot tho wider take up almost any newspaper and mark the paragraphs winch are really news in the proper sense of the term, and those which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there arc about an equal number of each. If not exactly so, tho advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate-that is, in such eases as whero tlio goods advertised are introduced fairly in, say, an acconnt desoriptivo of methods of manufacture, means by which adulterations or shams in manufacture and tho liko can bo detected ; above all, particular caro being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in such praiseworthy manner that Shawano's Baking Powder is kept before readers of this journal, and will bo so until every ono in the colony has tried a tin of tlifl ' Moa' brand, a trado mark which most happily if phonetically pronounces what will be the result if tried. More will be required most. assuredly, and the readers of tho advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of .what they are in the habit of using. Why with the 'Moa' brand even the traditionary, newly wedded wife who is supposed in every instaueo to bring forward the traditionary eake of constitution most indigestible; yes, even sho will produce a most delightful cake which will make her husband thence forward a decided unbeliever of tho traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. S K jl 0 B "ITO. 24" LAVENDER WATER. W.SOUTEMCO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE UNO OHM Prices quoted to all parts of Waikato, or on trucks, Auckland. Solo Authorised Waikato Agents for SUTTON'S UNEQUALLED HOOT SEEDS gUTTON'S gWKDKS Sutton's Crimson King Sutton's Champion Purple Top Sutton's Pmple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S yEI, LOW-FLESHED rpURNII'S, Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fostcrton Hybrid SUTTON'S HITE-FLESHISD rpRNIPS, Sutton's Imperial Grecu Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple 'fop Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Grecu Round w BEST ENGLISH RAPE, MUSTARD, RIBGRASS ANDFESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUffilTIA (Patent Deoorticatec Wheatmcal). KEMPTHORNE, PROSSER & CO.'S N.Z. DEUG COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices, LIWES' SUPERPHOSPHATES, BONEDU SIS, SU PEPHO3PH ATES, GUAKOS All Lines in Stock at advertised prices, Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES R OYAL INSURANCE COMPANY. The Leading Fire Office in the World. Mb THOMAS HARTLY, Cambridge, having been appointed Sub-agent of the above Company for the Cambridge District (consequent upon the death of Mr J. P, Thomson), is prepared to accept all descriptions of FIRE RISKS on their individual merits, and at LOWEST RATKS. Claims for losses promptly acd liberally adjusted. R. A. LUSHER, Chief Agent, Auckland, Ist November, 1892, Sub-ageuc for Hamilton District, Mr A. Scott, Victoria-street, SURGICAL Instruments Sharpened (reference Auckland Hospital). Horse Clippers, Hair Clipncrs, Razors, Scissors, Pocket Knives Sharpened, equal to new (guaranteed).—American Cutlery Co. Baths, Wynd ham 'street. Auckland.