DOMINION ADVERTISING.

Waipukurau Press, Volume XXX, Issue 276, 27 November 1935, Page 4

DOMINION ADVERTISING.

The complaint that New Zealand does not spend enough on the advertising of her attractions and her products is well grounded, opines the “Christchurch Star,” in a recent editorial. “Mr. F. M. B. Fisher’s remark that many industrial firms in England ‘think nothing’ of spending a million a year on advertising is an exaggeration, but it is perfectly true that a million a year would not be an excessive expenditure for a business organisation comparable with the Dominion —apart altogether from the expenditure on salaries and rent involved in sending representatives, or ‘salesmen,’ abroad. The actual allocation for advertising New Zealand overseas is less than £20,000. It is true that this is far from being the total of the Dominion's publicity expenditure, but it is the Government's direct contribution. Parliament has never been well educated on the subject of advertising, and when this vote comes under discussion it is as likely as not that some member will question whether the country gets any return for the money spent. It is not realised that the intangible goods of a country can be sold, just as the primary products and manufactures are sold.”