Page 2 Advertisements Column 3

Waipukurau Press, Volume XXX, Issue 162, 18 July 1935, Page 2

Reliable adio EFAIRS L. HAWKE & CO., LTD., Radio & Electrical Service Engineers. WAIPUKURAU. PHONE 282.

Smoking jackets for ladies’ wear are now being featured in some of the London fashion journals—a sure in dication of 'the popularity of smoking amongst women. What would her late Majesty Queen Victoria, who hated tobacco so intensely that her guests when they craved a whiff were obliged to indulge in their bedrooms with their heads up the chimney, haviel thought about smoking for women? But other times, other manners, and the change over in taste on the part of the ladies has certainly benefited the tobacco trade and is largely responsible for the enormously increased consumption of cigarettes, not only overseas but here in New Zealand where the demand for the two leading cigarette tobaccos — toasted Riverhead Gold and Desert Gold —is at least four times as great as formerly. Pipe smtokers, too, show a marked preference for “toadted”, i.e. Cavendish’, Navy Cut No. 3 (Bulldog), and Cut Plug No. 10 (Bullshead). These tobaccos are nolt ondy famed for their exquisite flavour and delightful fragrance, but for their comparative freedom from nicotine—eliminated by< toasting. 504