Page 2 Advertisements Column 2

Waipukurau Press, Volume XXIX, Issue 148, 20 June 1934, Page 2

’ "Every good thing is imitated nowadays,” remarked the head of a flourishing Wellington store to a reporter, "no sooner does some really first-class line meet the reward of merit and command a wide sale than inferior imitations flood the market, the vendors hoping to make easy money at the expense of the originator.” True for you Mr Storekeeper. Imitations abound. Look at tobacco, for example. The overwhelming success achieved by what is popularly known as "Toasted New Zealand/’ has brought out a lot of imitations. In vain, though, have the "pirates” succeeded in producing even a colourable imitation of the real thing for the simple reason that they don’t know how! "Toasted,” that is Riverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish, Cut Plug No. 10 Bullshead), -and Desert Gold are unique—unapproached and unapproachable! Matchless for flavour and fragrance they are perfectly .harmless owing to their trifling nicotine content. Is it any wonder they are popular? But smokers should make sure they get what they ask for when buying. There are only five brands of genuine toasted. H4Ol .