Page 7 Advertisements Column 2

Waipukurau Press, Volume XXIV, Issue 128, 3 November 1930, Page 7

“If nicotine could be extracted from tobacco, smoking would be as harmless as fresh air.” Thus wrote an eminent English scientist some years ago. Since then science has discovered that toasting the tobacco leaf —an elaborate process—eliminates so much of the nicotine that the balance is of no consequence, so that smoking can be indulged in even immoderately and leave no ill after-effects. That discovery is of the first importance, because nicotine, one of the deadliest poisons known, if absorbed even in minute quantities into the system daily through the pipe, must sooner or later affect heart or nerves. Now the quantity of nicotine in the imported brands of tobacco is invariably large, while the toasted New Zealand tobaccos contain next to none. Note that there are only four brands of toasted: Riverhead Gold/ Navy Cut No. 3, Cavendish and Cut Plug No. 10. All four are harmless to smokers. All are remarkable for their unrivalled flavour and peculiarly delicious fragrance. But ’ware imitations! 141

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