Page 1 Advertisements Column 5

Waihi Daily Telegraph, Volume XXXVII, Issue 9208, 12 April 1938, Page 1

BHRRON’S developing and PRINTING Sam© Bay Servic©

Northern Steamship Company Ltd. PAEROA—AUCKLAND j Leaving’ Auckland— TUESDAYS, THURSDAYS and SATURDAYS, 5 p.m. .1 Leaving Paeroa— MONDAYS, WEDNESDAYS and FRIDAYS, 2 [p.m. (Cargo only)

“Yes,” said the wholesaler to the pressman, “new brands are always cropping np, and quite often a heap of money is expended in trying to popularise them. They don’t always catch on though, despite lavish advertising. No amount of pushing will push a poor line into favour. As Abe Lincoln used to say, you can fool some of the people some of the time, but you can’t fool all the people all the time. But when a line is really tip-top everybody wants it. Look at our toasted tobaccos —selling like hot cakes everywhere. Why? Because they offer about the best value in tobacco money etui buy.” The wholesaler was right. “Toasted” is good. The leaf from which the five renowned blends. Cut Plug No. 10 (Bullsiiead), Navy Cut No. 3 (Bulldog), Cavendish. Riverliead Gold and Desert Gold are made is ef the choicest, while toasting frees them very considerably of nicotine. The triumph of toasted may fairly be considered the reward of merit. *