Page 1 Advertisements Column 5

Waihi Daily Telegraph, Volume XXXVII, Issue 9206, 7 April 1938, Page 1

BHRRON’S DEVELOPING and PRINTING Sam© Bay Service

Northern Steamship Company Ltd. PAEROA-AUCKLAND Leaving Auckland— TUESDAYS, THURSDAYS] and SATURDAYS, 5 p.m. a Leaving Paeroa— MONDAYS, WEDNESDAYS and FRIDAYS, 2-p.m. (Cargo only)

“Yes,” said tlie wholesaler to the pressman, “new brands are always cropping up, and unite often a heap of money is expended in trying to popularise them. They don’t always catch on though, despite lavish advertising. No amount of pushing will push a poor line into favour. As Abe Lincoln used to say, you cau fool some of the people some of the time, but you can’t fool all tlie people all 'the time. But when a line is really tip-top everybody wants it. Look at our toasted tobaccos —selling like hot cakes everywhere. Why? Because they offer about the best value in tobacco money cau buy.” The wholesaler was right. “Toasted” is good. The leaf from which the live renowned blends, Cut Plug No. 10 (Bullsiiead), Navy Cut No. 3 (Bulldog), Cavendish. Kiverhead Gold and Desert Gold are made is of the choicest, while toasting frees them very considerably of nicotine. The triumph of toasted may fairly be considered i the reward of merit. *