Page 1 Advertisements Column 5

Waihi Daily Telegraph, Volume XXXVII, Issue 9204, 2 April 1938, Page 1

fSSTTSSBa DEVELOPING , and PRINTING 1 . - Same Day Service

PAEROA-AUCKLAND Leaving AueklandTOESDAYS, THURSDAYS] and SATURDAYS, 5 p.m.»3 Leaving- Paeroa— MONDAYS, WEDNESDAYS and FRIDAYS, 2 p.m. (Carsjo only)

"Yes," said the wholesaler to the pressman, "new brands are always cropping up, and tiuite often a heap of money is expended in trying to popularise them. They don't always catch on though, despite lavish advertising. No amount of pushing Avill push a poor line into favour. As Abe Lincoln used to say, you can fool some of the people some of the time, but you can't fool all the people all the time. But when a line is really tip-top everybody wants it. Look at our toasied tobaccos —selling like hot cakes everywhere. Why? Because they offer about the best value in tobacco money can buy." The wholesaler was right. "Toasted" is good. The leaf from which the live renowned blends, Cut riug No. 10 (Bullshead), Navy Cut No. __ 3 (Bulldog), Cavendish. Riverhead Gold and Desert Gold are made is of the choicest, while toasting frees them very considerably of nicotine. The trimvph of toasted may fairly be consider the reward of merit. *