WHAT IS THE “WAVE"?

Waihi Daily Telegraph, Volume XVI, Issue 5422, 15 October 1918, Page 3

WHAT IS THE “WAVE"?

Some two years ago the moving picture business of America was on the decline. Motion , picture companies were making more pictures than the picture show proprietors could possibly hire and show. All these pictures were of poor quality, consequently business llall off and people “got sick of pictures..” Picture shows shut down by the hundred, and unthinking men said “This is the end of the picture craze.” But they were wrong, for out of the chaos came a business genius who had savhd the picture business once before. His name was William Fox. The same William Fox who led the united picture business in the great Red Cross Carnival in New York, where he put his organising genius up against the greatest brains in America against all the trades in existence, butchers, bakers, iron workers, manufacturers, contractors, and oven millionaires. And the picture business came out on. top of the lot with a record subscription of £1,600,000. And all in six days 1 Two years ago Fox was the man who cried out in the darkness. “We must make fewer and better pictures or go under,’’’ Tub “wave” of better pictures is reaching the Dominion, and its effect in Waihi commences next week, when the Academy Theatre will show one, two. and oven three “big” pictures each week.