Advertising Australia

Waihi Daily Telegraph, Volume V, Issue 1500, 6 December 1905, Page 2

Advertising Australia

Memo, from the fipnls-GBneral i . Prea ABWOUtion'.—Copyright. ; ' . Melboubnb, this day. /; i A memorandum by tho Agents-General on - tho question of; advertising the ■ resources i and development of the Comuonweaht has boon tabled in tho Howe by the Pfitno Minister, They, commence by saying: " To cloal witli opeoilio representations as they arise is not a sufficient 1 object, Thdj . niter the provailing .tendency, whish iocepti misrepresentation more readily 'than it appreoiatos facts. Aiistvalia is not in this connection any worse ofl than other poultries of equal importance. But it Is 1 questionable whether any other'country has so much to gain from au enlightened public opinion in ,'ils bftoot, upon all 'financial transactions iofluonced by English investors," Ttoy proceed to shew the -necessity' for 'enlightening '■ the. 1 : public. opiuion of Australia, and allege: that' it is not wholly her fault that she is not popular to-day." They add: " 'JPhese oriormous demands upon the : press of England, pariioulirlj, I London, make it impossible to refer to but a small portion of what ocours in-the Cohimonwoalth. Papers deal with lision the same lines as others who eater for tlie public, and can hardly be expected to be constantly thrusting our statistics upon thoif readers." , '•; .. gftTho Agents-General next express their' conviotion: that tho far-reaching effects oxai'oised by .the/languagetest, and ; the contraotblauso in the Immigration Restric--1 tion Act, has proved a,veritable stumbling .block to tbeir ,wotk and. invito - pnblio opinion. The contract olause, they allege, eerves to remind'people of a provision which grates upon every British ' susceptibility, by' troatiog the British ■ worker under contract as Jan, induatrial " Parish in a British pommunity,';' The 1 4gentt-General consider it desirable that

a qeneral propaganda sliould bo undertaken by the .Commq'nfttalih, leaving eaoh . State : froo to adopi. such further and supplementary advertising as it may think fit. With regard to :tbo, nmount to be expended, they rely upon the judgment of the Agent-General for Wofteru Australia, who advised an expenditure o( £SOOO per annum, and say it would be wise to limit their effor; to advertising pure and Bimple, leaving tematie course of Icoture?, exhibitsi'ftnd travelling .exhibitions to smnd over,until the initial work ma ingoing order, ■; J v Thoy consider that ilio services of the Press Agency, \vh'ich can command the services of, journalists .accustomed to, .this special worit, would give better: results at less cost than could bo obtained by a special salaried officer. ■; ■ •- •