Page 2 Advertisements Column 4

Wanganui Herald, Volume XXXIII, Issue 9644, 17 January 1899, Page 2

Fe;v people have any idea of the labour involved in the printing of an advertisement such as appears in the Herald this evening. Many imagine that all that is required for the compilation of a sale catalogue is an unlimited supply of suporla tive adjectives and a large capacity for exaggeration. As a matter of fact, before a catalogue such as is put before our readers this evening can be compiled, praotically the entire stock haa to be gone through, and each class closely scrutinised. Any $hat has not been selling freely is thrown gut for heavy reductions, whilst every other' class qf stack, however good and saleable, is also subject' to reduction/varying from at least 2s to 4s in the £. '■ A ticket is then appended, showing the original and the sale price «f each artiole. This work alone involves 'an immense amount of labour. Messrs George and Kereley's first order for these tiokets was for over 40,000. The present catologue issued of 2.5,QQ0 oonies by '.' The Economic" has for the entire issue taken up about 16 miles of paper. ' On eactf paper there are 12 double columns of printed matter, which /if they were placed oontinuously end on end, woujd fprm'abar gain list 80 miles long. 'A f urtb'er calculation made by the firm is that the total amount of reductions represented' on their catalogues amounts to not less than £500 Q. So the publicity given by these advejft[s"ements to the benefits to he derivod by a visit to the i sale should attract an enormous attendance of bnyors.' A'fgafure not to he forgotten is that alf the stoop is new and high class in 'character. -The salpppen'g on Wgdpesday at 10 o'clock.— Apv?, •