ARTISTIC PHOTOGRAPHY.

Wairarapa Daily Times, Volume LXIV, Issue 11591, 13 February 1913, Page 6

ARTISTIC PHOTOGRAPHY.

MASTERTON'S NEW STUDIO

AN UP-TO-DATE ESTABLISHMENT.

When the Mastertoh Trust Lauds | Trustees decided to erect 'the buildings near the Post Office, Mr A. E. Winzenberg, with commendable enterprise, arranged for a portion of the structure to be built for the purpose of modern photographic studio. It had for some time been Mr Winzenbcrg's ambition to have an establishment with all the necessary accessories for turning , out artistic portraits in all the latest pro cesses, and one which would offer the greatest measure of comfort to patrons. The studio was built to suit Mr Win/.cnberg's requirements and is indeed a credit to the district. Although the building has been completed for some time, Mr Winzenberg has only just finished the arranging of the glass showcases in the vestibule and other little details. Mr Whv/eiilSerg deserves every credit for his enterprise, as the undertaking is a big one, and can only be made a success by the proprietor turning out such high-class work that he will secure business from one end of the Wairarapa to the other. It is becoming , more apparent every day that people" are getting tired of "cheap" work. They want something better. A revival of taste has set in, and the future belongs to the man who does good work. Mr Winzenberg intends to use only the best of chemicals and materials', and to introduce all the latest novelties in photography. A representative of the Daily Times, who was given an opportunity of closely inspecting several specimens of Mr Winzenberg's work yesterday, was particularly pleased with some very fine samples of portraits done in sepia, olive and cream tones. These are not mounted in the usual way on thick mounts, but on tlexible and enclosed folders of a most artistic design. Some excellent brown-tone enlargements are also being exhibited, and are quite up to the standard of similar work to be seen anywhere. Prom the specimens on show, the impression created is that Mr Winzenberg is a thorough master of the art of photography, and with the facilities now provided by his modern studio he will be able to turn out work equal to that obtainable in any part of the nonunion.

As the studio is a docided acquisition to the town, our representative decided to supply readers with a brief description of "this up-to-date establishment. Pausing the Trust Buildings one cannot help noticing the imposing vestibule which opens on to Queen-street. The vestibule, which is 27ft long and 7ft wide, is neatly tiled on quiet lines, and is well lighted both day and night. The walls of the vestibule are covered with richly-finished glass cases and panel mirrors, arranged by Messrs G. Hyde find Co. In the cases are displayed specimens of various classes of work undertaken by Mr Winzenberg. These are quite up to the standard of the best city work, and are a- distinct improvement upon the work usually turned out from studios in country towns. The vestibule is well worth a visit from the public, and daily attracts a large number of visitors. At the end of the vestibule are the wide stone stairs leading up to the reception room, which measures 20ft by lift. This room is tastefully furnished en! brown lines, and provides nice comfortable seating. Adjoining the reception room is the oilice, measuring lift by 9ft, finished in the same tones, and

having every convenience necessary in an up-to-iiiiti. l oilice. Near the tvrepTicii U't'in a:i-l the waiting and dressing

n>ui:i<. Tiu.-e r.Mi/ns ;ire finished in white, and a:o we!! lighted. From the reception room a door leads to the studio. This room is ..'ojnmodiouK and lofty, measuring -ii.ift by 20ft. it is glazed with rough ;!;iU: gkiss, which gives a

beautiful soft ii.uht of great power, enabling photos to Vie taken on the dullest of days. The glazed portion of the studio is lit tod with a splendid system of light a:--! dark Minds, adjustable to either strong or weak sight. The walls the iloor coverings are of a soft brown shade, very restful to the eyes. A fireplace with massive mantle and overmantle has been introduced for "at home" , portraiture, while there is :<lso in the studio a varied assortment of backgrounds suitable for all classes of photos. One fine background is 20ft by 10ft, and was specially imported for wedding groups, etc. The camera, lenses, and other apparatus are of the very latest type. ;ind are equal to any to be found in the large city studios. Opposite one of the studio doors is the camera and lense, storage room. This aprirtment is of even temperature, ami is (|iiite free from dust. Adjoining this is the developing room, which is fitted with a complete set of benches, sinks, etc. There is in this room a good system of artificial lighting well adapted' to plate development. A'ext to the developing room is a fine, enlarging studio, LJDft by 14ft. whi'-h is fitted with one of the. newest models or enlarging cameras and easel, also sinks and dishes, of a size sufficient for producing life-size pictures. The wall space of this room is used for the storage of negatives. Then comes the printing department, a fine room measuring lyft by 12ft. One third of this room is glazed with {date glass, which allows printing to be carried on no matter how dull the day might be In this room there arc a lot of benches and shelves, also a heating apparatus for wap in the cold weather. The toning and fixing rooms are next, and these are fitted with benches and sinks running the full length, also a large revolution tank for well-washing the photos, a process so necessary to permanency. Then comes the artist's working-up room, 34ft by 19ft, the. whole of one side of which is glazed. Alongside of this room is a small darkroom for

changing plates. Further on ia the retouching room, 20ft by 10ft, which is fitted up with the most modern retouching desks. This can bo nicely warmed to make things comfortable for those engaged in the room, which is so necessary to seenrc freedom of touch by the retoucher. Tho room is also used for the storage of photo-mounts, of which a largo and varied stock is carried. There arc" of course, many other details in connection with the establishment which go to bring it right up-to-date, ami some idea of the magnitude of Mr Winzenborg's undertakings can be gathered from tho fact that his rooms cover a total Jloor space of 2694 square feet. Now that the show cases and other details arc ' complete, Mr Will7.en.b3rg will be pleased for the public to pay a visit of inspection to the studio any time during the day or on Saturday evenings.