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If in good times advertising is a necessity—is the mainspring of business—it follows that in anxious times it is so much more essential. If in the teeth of a gale a ship’s boilers have to be stoked with more fuel than in fair weather, the parable applies with strict accuracy to advertising, and advertising in the daily newspapers is the best feul for stoking the boilers of business ships. -—Robinson and Cleaver, Liverpool.

A Lost ad. in the Advertiser will *r,d the article for you...

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/WDA19220112.2.7.3

Bibliographic details

Waimate Daily Advertiser, Volume XXI, 12 January 1922, Page 2

Word Count
85

Page 2 Advertisements Column 3 Waimate Daily Advertiser, Volume XXI, 12 January 1922, Page 2

Page 2 Advertisements Column 3 Waimate Daily Advertiser, Volume XXI, 12 January 1922, Page 2

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