Page 4 Advertisements Column 3

West Coast Times, Issue 970, 31 October 1868, Page 4

PROSPECTUS OF A NEW DAILY NEWSPAPER THE " SHORTLAND TIMES." The First number to he published 01 MONDAY, NOVEMBER 4, 1868. TN placing this Prospectus before the ■*• Public, it may be advisable to state briefly the chief objects we desire to attain. Without failing, then, to notice and comment upon political events of interest throughout New Zealand, we wish more especially to make the "SHORTLAND TIMES," A FIRST - CLASS MINING AND MERCANTILE JOURNAL. It has been frequently remarked — unfortunately with much truth — that gold-fields newspapers, as a rule, are not sufficiently accurate in the mining reports they from time to time furnish ; this fact will scarcely be disputed, and it matters little whether the evil be the result of interested motives or of carelessness, in testing rumours as they arise. Exaggerated or false reports must, by destroying confidence, tell in the long run against the newspaper in which they are published ; but in the meanwhile the public suffer to an extent which can hardly be estimated. Accurate information with respect to goldfields is of the utmost importance both to persons on the spot and those at a distance. It is useful to all classes of the community ; it is alike necessary to the digger and the merchant ; but it is especially required on a new gold-field where things have not 3'et found their proper level, where excitement is great, and speculation is apt to take objectionable forms. Iv presenting the Prospectus of the Shortland Times Aye ask with confidence for the support of the community. We already have around us a staff second in efficiency to none in the colony, men of tried ability as newspaper writers and reporters, both in Great Britain, and the Colonies. We offer, moreover, to our supporters the advantages of a long-established Correspondence with all the principal mining centres ; and as a guarantee for the faithful carrying out of our undertaking, we point to the West Coast Times — a paper established by us three years ago, and which, from the accuracy of its commercial and mining reports, has always been, and still is, regarded as a reliable authority by the inter-provincial and inter-colonial press, and therefore extensively quoted. In the columns of the Shortland Times will he found accurate arid elaborate trade reports, market quotations, and stock and share lists. The shipping department will be in the hands of a gentleman of great experience ; and a commercial article will every week supply useful and reliable information to business men. We shall consider it one of the principal duties to advocate in the Shortland Times a steadily progressive line of policy ; and we shall never lose sight of the important position which this part of the colony is destined to attain. We anticipate — indeed we have already secured — a large circulation in other parts of New Zealand and the Australian colonies ; and this fact, coupled with low prices, will, we trust, induce mercantile men to patronise largely our advertising columns. A Summary (double-sized paper), framed on the best models, and containing a faithful resume of the events of the month, will be prepared ,for transmission by each Panama Mail. There will also be a Weekly Edition of the Shortland Times, to be called The Weekly Times, especially edited for the convenience of the mining population in the outlying districts. In addition to other matter, it will conta n very full Mining Reports from all the principal goldfields ; as well as one or more Tales by the most popular authors of the day. With this brief notice we submit our undertaking to the Public, trusting that, • whilst labouring for the community at large, our honest and faithful exertions for the public good will meet with that success which has hitherto followed our enterprises in the same direction. The Shortland Times will be of the same size as the Southern Cross. The Daily Paper 3d. The Weekly Paper 6d. • The Summary (double paper) Gd. HARNETT AND CO. IMPORTANT NOTICE TO THOSE RESIDING IN THE BUSH. BORWICK'S BAKING POWDER Makes Bread light and digestible in a few minutes without stauding to rise as with yeast. Pastry and Puddings should never be made without it, as it renders them light and easy of digestion, and saves butter and eggs. TESTIMONIALS. In answer to your request, I am happy to say I have tested Borwick's Baking Powder, and it proves to be very good, when properly used.— Yours, &c, J. E. Gderin, Head Cook. Government House. Sydney, N.S.W., I9tb March, 1867,