EXPERT GIVES ADVICE TO SHAVERS

Wanganui Chronicle, 6 January 1947, Page 2

EXPERT GIVES ADVICE TO SHAVERS

SAVING SELF AND BLADES New York, Jan. 1. David Goldman, who, as an employee of a large razor-blade manufacturer, has devoted seven years to study to the problems faced by man while he is shaving off his whiskers, has this advice for shavers everywhere. Determine the direction of your beard’s growth (every man’s beard is different) and shave in the opposite direction. Avoid conversation while shaving. If you use two-sided safety razor blades, remember that blade has four bevelled edges, not two. Save money; turn the blade over and use it again. (The single-sided blade has two edges.) Do not read the morning paper wjiile shaving. Goldman, in his research on shaving, has travelled throughout the United States, discovering, among other things, that the average American man shaves once every one and one-half days, and that some 3,000,000,000 dollars worth of razor blades are used each year in the nation. He frequently addresses men's club groups on shaving, starting his lectures with something like: “I’m in a sharp business.” He also found one expert shaver Jim Churchill, a seaman of Charlottesville, West Virginia, who, in a contest, removed—without cutting himself—a two-day growth of beard in 61 seconds.