N.Z. LAGS

Wanganui Chronicle, Volume 90, Issue 150, 1 July 1946, Page 3

N.Z. LAGS

TOURIST PUBLICITY OPrCAWNHY KNOCKING Wellington, June 25. New Zealand should be developed as a tourist paradise, her hotels should be Imodernised, particularly at the scenic .resorts, and tourists snould be made j comfortable, catered for properly, and ’made to feel that tnev were welcome j in this country, according to Mr. G. H. • Strock, regional manager of the Chrysller Export Corporation, who is now ; visiting Wellington. “Tourist people are moneyed people,’ said Mr. Strock lo a "Post” reporter to-day. “They want the best, and they want comfort, solid comfort —24 hours of.the day.” What was needed to attract people to this country, he said, was a public relations department to create enthusiasm abroad so that people could come here and enjoy travelling round J the country, which was so beautiful to i see, and take advantage of the fishing and sports of all kinds. | “Have you ever seen, in the United States, any posters or advertisements I asking tourists to come to New Zealand?” Mr. Strock was asked. I “I never have. I would like to,” he replied. Americans, he said, should be told of New Zealand’s attractions, but such a campaign would have to be done on a national scale, and not only locally. Every one of the American servicemen who had been he r e would carry the news hack home, hut that was a passing phase, and it should be supI ported hv the New Zealand people 'really lolling the United States what ;they had to offer, including information on such subjects as trout fishing • and so on. , PEOPLE LIKE TO TRAVEL. I “From the north to the south of this i country you have , beautiful scenery, and peop.e like to travel,” he said. I “After the war is really over people [will be travelling in real comfort from I the States to New Zealand, and they ! must be made comfortable while they I are here and given every convenience • possible.” ■ Mr. Strock forecast that when ■ passenger services commenced runnihg to Europe the ships would be crowded .with Americans going over to see the icountry through which their armies fought. There were thousands of i people in America who did not care ‘what they paid for their holidays so long as they were given what they [wanted. That meant that not only iwould the New Zealand hotels have to measure up to that standard, but the transport system would have to follow suit. I Every satisfied tourist was a great advertisement He would tell his i friends of his trip and put the thought j into their minds. Perhaps they might ; follow suit. An unsatisfied tourist, however, was no advertisement for the country.