CENTENNIAL PUBLICITY

Wanganui Chronicle, Volume 80, Issue 168, 19 July 1938, Page 11

CENTENNIAL PUBLICITY

EXHIBITION COMPANY’S ATTITUDE .NA TIONAL OUTLOOK | “There is a m..siaken impression ftmong some jieople that the directo s of the Now Zealand Centennial Exl *- bition Company wish to concentra’e the attention of New Zealanders and visitors from overseas on Wellington during the main period of the Centennial celebrations,’’ *»ays the seer - tary, Colonel H. E. Avery. “I can declare emphatically on behalf of nr. directors, that we do not regard Wellington as the only Mecca lor Un* 1939-40 pilgrimages. “We recognise that the exhibition alone, with al! its attractions, might not be a powerful enough magnet to draw large numbers of tourists trom [ distant countries. Therefore, in our publicity, we are linking the exhihii tion with the Centennial pageantry ol various districts and also with Um nonunion’s world-famous seem . sporting and health resorts. In this j 'espect the exhibition also has a helpful place in the Government Touri *. ! Department’s publicity overseas. Be- | fore or after ‘doing’ the exhibition, many visitors will arrange to spon ’ interesting days in localities beyond Wellington. “As an example of the exhibition directors’ attitude, I may mention ar: [illustrated folder which is now bein.9 j prepared for wide distribution in Nev .Zealand, Australia, Great Britain. ' America and other countl ies. The j pictures include well-known scenes i>f I the North and South Islands and only | two drawings of exhibition feature”. ;In the letterpress the Centennial ! pageantry will have as much space as [the exhibition. Readers will be able j to see that they can have an itinera? .• I which includes the exhibition, spectacular displays in various district- | and the usual tourist resorts. ; “The directors’ national outlook i< also indicated in their whole-hearted desire for the organisation of implo - sive provincial courts. Wellington province has a good share of scene: ;.', hut the only specimen that figures conspicuously in publicity folders an booklets is the Wanganui River. Several provinces have marvellous sccn ; ■ assets of which tourist-winnine miniatures can be effectively staged ?:» courts, hut this prospective scenic preeminence for others docs not lessen Wellington citizens’ eagerness *,O i the folk of other districts making the j best of their opportunity for touri.t publicity at the exhibition ”