ETIQUETTE IN PRESERVING BEAUTY

Wanganui Chronicle, Volume 80, Issue 90, 18 April 1938, Page 2

ETIQUETTE IN PRESERVING BEAUTY

WHAT ALL MEN HATE There is an etiquette of personal grooming, a technique of using cosmetics to achieve results. There are habits of personal grooming that will make you a lovelier, a more charming and fastidious person for a husband to live with .... or for a beau to take about.

Men hate to see you apply makeup. The man who loves you, or who enjoys your company, likes to believe you are “naturally” a radiant and immaculately groomed person. He may know in his logical mind that you must use creams, powder, rouge and lipstick to accomplish that sauve tempting finish. But he prefers not to remember that. He likes to cherish the illusion of your natural perfection. It embarrasses a man half to death to have you use a lipstick or. powder pulf before him. If he has been out with a lot of persistent powder-dabbers, or if you have applied your make-up in his presence for years, he may have got used to the embarrassment he feels when you pull out a compact and lipstick in public. Put he doesn't like it, ever. Don’t do it. And Your Husband. And in the privacy- of your own home, yuur husband doesn't like to see you going through the sticky routine of creaming your face and massaging your wrinkles. Keep your beauty processes out of his sight an.l consciousness. Build up the illusion that you are always fresh and sleek and fragrant, without any unoccoming glimpses of clay mask or chin strap to remind him of th? effort it takes.

| Men like lipsticks, even quite bright ones, if they harmonise with your complexion. But they dislike screaming lipstick shades that make your mouth look like a wound, especially the fuchsia reds that are unlike true colours. So avoid exotic lipstick shades, unless you are veiy sure that they are a real match fur your own colouring . A number of men balk at eye make-up, and they say it is because of its artificiality. But eye ma<e-up, subtly used, is ravishing in effect! We love it on ourselves. Eye make-up has come into general fashion only in recent seasons, and many women adopting it use it with too heivy a hand. Don't let your mascara stick your lashes together, or form heads on your lashes. After applying mascara, moisten your brush win dean water and use this to wipe off the excess and to separate the lashes, so no one but you knows that it is mascara that makes your lashes look so , lustrous and bountiful. Use eye shadow very lightly, and only on lhe upper lid. Use a touch of cold cream to remove the excess and spread the colour out thinly and evenly.