It’s Hammer! Hammer! Hammer! Bang! Bang! Bang ! The Bignell Construction Co. are Working Top Speed Creating a GREATER LONDONTOWN BTf T, ~ " z ■ ■ The Builders are in charge. Bricks and motar. dust and dirt are flying- everywhere. All in a good cause though. Creating the GREATER LONDONTOWN—the ... • aM Store that is steadily and surely forgin; ahead. In the meantime business must go on as usual. Thousands of pounds’ worth of brand new style-right merchandise i.~ .1/ arriving. Out it must go, otherwise the dirt and dust cf the builders will ruin it. Here’s your opportunity again, reductions right at the commencement of the season. jfl ' \|/ The prices quoted here will astound you. Things are always happening at LONDONTOWN. Like the Leaders of our Dominion, Men of the calibre of Savage and Semple 1 have set an example that LONDONTOWN feels its duty to follow. 4,620 square feet of extra space will create the GREATER LONDONTOWN. JH You can always distinguish a Londontown h.u “u^ WO "?aM: a ;;^ st n:abitX Dozens of Cases and Bales have arrived for Spring! J| stodt^wMch C w/carn\ l g.._j ? :g ALTERATIONS THOUSANDS OF POUNDS’ worth of NEW STYLE-RIGHT merchandise IS W'W to keep a Londontown hat the very ultimate in BEING CLEARED OUT AT SPECIAL LOW PRICES TO AVOID THE DUST AND DIRT I I I chic. Glass Straws are priced at. 17.6. handwoven Bakus and Berribuntals at 19/6 and o ® M 25/- respectively—so \ery delightful—Mcuc •-. . v Bemberg Silk 1 c- Summer Breeze . 1 9 \ Neoras Straws at 19 6. ,»- i {/'st White Bembcig Rayon which you cat- SS Everyone knows this well-known fabric „ 4 ISS - J bo *l Such a blessing to mothers. Ideal $&&& We can show you such a range, and you R ; ffiBWTV '' ISSKiS Z’flSF V l k ; * 4 f ‘" bab ’ cs ’ wcar ‘ n,Rht al,,re '‘ S P®«‘ S should avail youisclf of an early visit In /.< J If Ifflß ~ /3881 " car ’ f,nd undcrwear -_ 36in " i<lth ai see the range when it is complete. ou % ~ 'B If f \ l * >C sl>et ‘ price of L 3 yard. wW*" remember Summer Breeze, 36in. wide. ' | i s. y','---1■ - lii W | '. . Printed Morocains 1 9 Prints ~ | gS i MR W M FFRRIFR ?• ' / Mr- r< ' rr ‘ C| is Vcrv cn ’ b usiastic over the Wt? " * - ,usl ,hi “ l ' nf iL bc ab,c ,0 buy al ,bc s if I H ' IVIIX. • 11. r LivlxltLlX X 4& ‘ • "•SeL> -4% t. f ! ‘ na PPy R ew designs and colourings. beginning of the season good quality fah- i **•<*♦® S' f Wfjf ikr. r\C -’< f . '2 ■ 4 Mostly floral designs. 3fim. wide. &* A •A ' zISSR r ' r - guaranteed fast rolours and the de- Vz Jt H | H| JOlllS 106 Stall Ol 2 / A -C -v Wonderful value for I !». "’M k *igns arc excellent. Worth every hit of \ Si’ S t aRSw t Ji. it t ' i/.. bu. w C secured a special concession. ) J >B|| | w Londontown. 1 / ! C ills :;: < ( hence the low price of . j Jg £| || |9MS It c lake pleasure in announcing llial Mr. II .II QnJILnl Silk Faille . . . .2 9 jl l' ill .K I Viwpyi Floral Georgettes 1 9 | 118 I /,□. „ „ ;1(1 h, Slf >1 pensive fabric, yet the price is quite mod- Here again Londontown can show you V i B 1 1 IhI& U n cu, drnl Inc Dress rabrie and Sill? Sections of our pm A I TlkiL’C Q 1 1 p ratc. Shades of Black. Navy. Lido. Nig- such an array. This is a fabric of ex- f- ; W: I I Store. rr.L2.-xl-.. y 11 3 wr. Boule, sein. c»«.n>- rrlknt weishl and tenure. .16in Csu- '»». |1- EM Vr ;. crn( , r , |o „ n . C allh "I Elowers everywhere on these delightful Peda- | B?p ' i ” ccl * l r "" ’ ' ally ./t. but a speaa-l pnee of 1/9. W l f "«ulcJ f e und i.lcas :n Dr.,. Fabric! and colour lines . . . brims large and small . . . brims well | |HR» H i j ,W' J harnwn.c, which will be eagerly .aughi unJ used hj l”S“x;' h n,Xr.t'S.uX”.': I3KS to Realise now it pays to shop at londontown. ,i ; « i*E 9 11. The shiny Recellos are marked at a f -nO|W Oe. U> W * 111 H t/.oudise he .an offer }>ou. and he it astounded al the spat ial price nt 7 11. all for - : mck turnover. MW i® 11W '‘ ,lu, ' s ‘ , ' ,a ' l,,blc for ,l ‘ l ’ SC<ISO "- 3Kfitß Lovely Hose Beautiful Gloves 3 Way Sorins Posies ! ;1 ■\l - y—, 1 v 5 Stow ccrninenl in all mallcis perlaiiting In fahrns and (lie ‘ . /.<«• gW •f'Hh t jn i •C SL T* S lHair' W B nianu accessories needed Av the modern Woman. ' / W K All / "V / iWWw- <1 ,c a PP o,n l mc,, l n t'c a moil P°P"l nr n,,r ' ° /» '' /■ S JI / mMML Ml n ' C W,i '' cVcr -’ iUCCCii ' n ' ,!S "' w c'’ v ” , °n n ienl. '"U “ill see it everyuhere this Herr “e “trr lucky indeed Io ||„„ lr . a( j„,.„ flowers | MADAME DES-JARDINE GCM - -ery place “here pu,cha.e , of -J- DfCSS Consultant and smm women gather. Pure s k»n (.loves, tn the most de- Don t waste a day. you miiM . „ 1 y ’ throat . . . pert flowers on X. Jx.' a • v S ‘ lk< 1 u ' ,y Fashioned Nun- hghtful styles, showing novel come in to inspect this novelty your hat ... al your waist- CzOStUmiCl*C. t */< * : '" val” for t I). Vsiiall* .>,ll. gauntlet cuffs, etc. They are line of Scarves which can be line. Fashion is literally : W■- W ••' -J If' ' .« Pre .Go.,- atl »«..h 19-d. but “e pur- tup, ditTereut A n, J’ XgL In the GREATER LONDONTOWN. Half Ih» ''WHFzfP’ "" I at a epeeial d.-count. teal bo, vain at , « array tram t/- , p„ B y. JKjMMF Z Floor Space of the top Storey Will be devoted PA'sTFI FFITS fi 11 ><yHßr F to Madame Des-Jardme. Excellent opportun,-IrtJtl-L i I.L i.j ..uil '■' G-'3®T tics arc planned for titling rooms, cutting Hand blocked Pastel Felts-vety alluring th< . -■ rooms, and staff workrooms. are. too. casual and mannish, but feminine, too. ... . -2 4 T J 4 r A feature of special mention will be the new priced at 6.-11, and the Aimow Hats, which r ami <( any Wonder how Every Day and more Women are lurniogto Londontown for I CUTTING-OUT SERVICE for Home Sewers, a dash of sp.ee io your wardrobe are ~ 2 J J o 4n Expert Cutter will be in charge of this new ™, «™, Advance Styles, Inherent Qua ity and Proven Value! SS T ,“ » DONTOW " sm “ “■ Madame Pauline’s Super Paper Patterns are stocked and available in all the newest styles. Simple and easy to operate. Home Sewers will W g A ff revel in the galaxy of new ideas offered by S fSs Ml jF Madame Pauline. /W' 'I'ICU/'! dwuqq&w. a™, ~ t v 4ltob§K l Jf Jg Although they are only 2/9 for 54in. x 54in.. W? MO • TTAII ARC’D IMk lhe >' ,ook man y times their value. The Wan7 i ’* < * I /AiL.V/i\.L.l> Vxk_//-1. 1 O OL. - ganuiitc realises more and more every day ! kiJ w Here again women arc borrowing the dean CUI TnSS?#® F* ’«.* L 1 A * "hat wonderful \alues there arc at Londonl/ jKSBfe crispness of men s tailoring, but indulge freely british and American lmvn 1 x V their feminine flair for colour and charm. Coats yljSSSff ff H -.ffinKMiu* v r " ith an En « lish accent, tweedy, crisp, redolcni If M f .... O ' <* ~ of lhe outdoors. There’s Beige. Fawn, anil GIW & No two alike. They have a certain somelV*. I A r'OI I I4ATQ Q ft X, 19 Oatmeal tones all marked at special prices I » that is indefinable, delinilc eye-catchers. They &sss£& Z X. JrA\_zLJL.l_. 11/A 1O u U(x 14. O 32/6 to £5. IjH OF 41- w ! feature the new Chinese influence, picturesque aThey are really fascinating, and don! they lit : ' it WuM~ ?nr 1 cuffs and ruffles belonging to Henry IV.. King fIHF J ' K Some in fancy Pique, others in CeltageL iou RPHCIfQ J 11 fljwwl c P W 1 i ?ranf ‘ e - period, others show glorious new WUgf A <annot afford not to have one this Spring! VzL/ 1 i x_zlN r rxLyx-zIND I 1 Rgwff TjEJ ! floral effects, and others are in the plain tones. f * Airtex and Laxtex Hats are very moderately I Here we are again on the mark uilh the wadi- lllwH Priced from 19/6 to 6.T •« > **”* priced at 8 11. Chip Straws, some featuring IcwLyv tubable, Cotion Frocks in all sizes from IIBSPI t r r c c rowns similar to the Chinese coolie hats, are s - S Vv - 10 X.O.S. from 4 11. Every one guai- SKIRTS A * J' fi 11. and the coloured Panamas are 5 11. anteed fast washing colours. ‘ IO v :RaM / Z ' 2 *■ BrrHrnu G\er 100 skirt* to choose from in al least 2'l >'■*; /d x " * » FLANNEL SHORTS . 13 6 Sue>TO™ l y remade vaEu Congratulations '“• English pleated Flannel Shorts in shales o’ I / / ?>• / i < MR. ROSS-MEIKLE The CARDIGANS. ... 12 6 \ ;/ .jd lf c ni ,h Mr. Rnss-Medde cverr- nah hi, (HgE|F , Shorts are 13/6 and the Skirls are Ijiii- i ~ )h! such an array of the most delightful si’.-mes £B*. > ..lMK.r?a Hteu‘X <wft»WPmWfll»TO uell-orrun.,C.i Paran,earn TwSQkG G a M Definitely right for sport, whether active or V and styles ir Summer C.rdigans and Jumpers. |». WHk. / JSWBWWmWBB tike londontown he t/„- n,. iof op. WW.' ''' Qftijsik spectator sports, hiking, and camping. irhod fr m 12/6 and 9/b respectively. HHBIX ‘ tdMMMKnMi co,ton,be. and he ~ ■ul K.n tfc I’.l l< el MO L M TOWELS lOd 11/./K < ante.i 'or eh,a,a,..:,, Be sure a,. - MM ' \ AJ AN - T AH. ORF. O COSI I J !\4 F $ »> wNBe a lar K e assortment of coloured Terry Towels the Special Param unt I,lm enhded D 1.511.1 mm Oil LiIOIT A MILiX/lVlulJ' A VXvlluM |US| )anc | ef j f rnm jod Io 2 6 each. Then wo C.ocd /•.■'•. Mr. RossMciiJci fjl H <n2 <• - | x. gremytil# helievc that this is the year to wear a Costume that every well-dressed voman from 16 to GO will live tn a Co* have the Chenille Towels, 24in. x 48in.. a beauj tiime this Spring, that Costumes will he modishly mannish, and accessories delightfully feminine. We feature th.' * tiful quality and useful size in pastel colours <.t newest in pencil and chalk striped Worsted Costumes. Herringbone Worsteds, Novelty Tweeds, Checks. Priced from 9 .3, 6 each or 6 6 pair. 45/- to £5/5/-. Already smart Wanganui-ites (who pride themselves on having the daring to be first and the instinct i" « —■mumii. i n be right) are clamouring for them at Londontown. Wl F y WKB RAINCOATS 9 6 UNDERWEAR fej H Light Raincoats which you can near through the summer Wo were offered a sample range of the most delightful I/ and so easily packed away if you are holiday-making. All underwear, and we pounced upon them immediately, w wl vjlk > i M r L t shades and sizes from 9/6 to 35/-. were even surprised ourselves when we made this mo>t ** Cf £ ***’ • IM >*** unusual purchase. Nighties. Pyjamas, Panlees, Scantec.', BRASSIERES 16 Bloomers, Slips, Brassieres, etc. V A dozen Brassieres—what a scoop! Definitely a wino- COP C 11 ' n. f a || because they were a manufacturer’s assigned stock. i Oil 'FF4FI’T A I W* E§3k/ 1jgl& They won’t need any introducing when xou see them \ o.i Whatever kind of a figure you may he. by careful analysis 1 CzX-z 1 O ' f« viil rea, ’ se their value. and clever personal fitting you can be given more youthful FABRICS Jw y A and slender lines, more figure beauty. Your poise and even ~1 1 f ' fansE* H^ShF IVfO C kf A 11 your actual health depend upon you being carefully an l I 1 9 VoLPcl >ll. » ■- WmS&w O. *-* 1 perfectly fitted. Corsets in all types from 6/11 io 35.-. / f r i V%* - M A sharp rise in lhe price of manufacturer’s goods has been “ / / f 1 ! . Every item a shining S ■*'■ ff M lillPri Jr-Maia (‘fleeted. But Londontown anticipated this rise and bought RFPETC 9 •' « ! example of real W EHP ver y heavily indeed to secure at the old prices. So it is OLLiv.IL ICO y value. 31in. and 36in. OBfil ,< now Y° ur turn buy promptly if you wish lo enjoy the French Beret Basques which usualy sell at 211 and 3/11 / ?K ’ sEk Tootal's Furnishing 4 **?- ££ y lower prices, for the next time we place an order we our- pre all to go out for 23. Every conceivable shade. A I ■ S Fabrics are thor■'"i' ffialSgil .xBl g s!a d selves will have lo pay more. whale of a value. W 1 SflHk oughly reliable to ~jssSfila tjfflß " JU I ' sun an( l washing. For His Majesty ■'-Wv'iii write for .. we pay IM fl® PATTERNS POSTAGE Gcn ’ SMOCKED FROCKS 4 6 » «<4 Special Price during Daintily Smocked Frocks lor the liilie B i alterations, 1/9 yard one. in Blue, pink, nr White, also floral, fe' jl 0! / ftV I Effiß IjgßajllSS 48in. Tootal’s at. can be had from Izmdontn « n from V 6 to /• / fOiwP | f\ Pw fevl I - 3 yard. 11 fi. Samples all therefore only nr> f ot * >-ilX«xidK KeSb®* l *®® 3 ® ” &3ri-ik i "rMfilbw A 12/6 curtain nets iojd BABY SHOES 111 I 'JRNA LONDON MBjSfelßJylfaWlil %|ffillZs/i|pBl» / /”, -Vb.o KH I— “ ■ - Th ? Store Shopper QBSljr </ 'LV 2! V' b ’ ,} ’’ ni™. shad-v of at llt Th-: ar- lit'!» dr-nor- - .. *8 J: gST— aA 8 I? M *h p Man eh ester, knows »ahi.i Rust s p . c j B j p rK . from I0»d. to 111 : ard z ' 4 \IR '||j \1 when h** sees it. H* ran offer lll RR •1 -! JOU Cnbleached and Bleached Cl rjp RFPP 7 9 KVJIVIrtLKO - 111 1f.,. /„, na f_ on j„„ t our s(ore I r Ln? I Sheets in plain and herringbone ~ ~,„ R >, ' ’i ,’ r ' „,. h „ Rotnpers and Suits, and believe us when S' .Si .■ o-.il uit.nJ to all hour -T •--- I ~ weaves, ail reliable qualities 48in. Slub Repp is a beav y qua ity furnishing we state that it is not often that ~..,„ ~., ~.. t „,J p„\ ( ; g and n.akes-Single Bed Size 5/11 and serviceable weight, in toning, such suits for hule !>»“. and M.U. ..a1.,.. Il{ .. of ' .barge i. v..,,, „JJ,'. <R *7**: Ol CfllX eaeh. or 12'U pair; and lloubl- of Rust, Royal Cream, and Reseda. \t ell worth UNO pri.ed r.ota llt l( , 11 f. t GP. ,-,,...1 /I W. J. Rl]bl H SOI) ‘ PhonejUDD Bed a/u e..vl. or I# .«pule. .i G a whale of a value at-. 9 ya! J. - -... Fdmous for Low Prices ' The Avenue —. Printed BEDSPREADS 4 11 Our Manchester Department is doubling its GREATER LONDONTOWN Your Favourite Shopping Store!
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Bibliographic details
Wanganui Chronicle, Volume 79, Issue 204, 29 August 1936, Page 14
Word Count
2,451Page 14 Advertisements Column 1 Wanganui Chronicle, Volume 79, Issue 204, 29 August 1936, Page 14
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