Page 8 Advertisements Column 5

Wanganui Chronicle, Volume 76, Issue 163, 13 July 1933, Page 8

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BOVRIL H W/ “STEERS” youto, w health/

WOMEN WHO SPEND £B5O EVERY FRIDAY. If 70,000 women with cash in hand decided suddenly on Friday next to I i buy something at a great city store I they would till the biggest emporium to the roof and probably wreck its in- j terior in the process. This is just what happens every Friday and for every week in the yearexcept that the 70,00 H women visit countless little shops all over Australia and New Zealand, and gladly place a total of £B5O cash on the counters. What for? Food, clothes, beauty? No! To get a fascinating 3d weekly for women called The New Idea—which has taken these 70,000 Australian women by storm. This means that £14,200 per annum are paid by women to read The New Idea every week, and it is pleasant to learn that at last. Australia is producing such an immensely popular 3d weekly for women A glance at the current issue of The. New Idea explains its great success—with its clever Australian stories and serial, its timely fashion pages, its free patterns selected for our climate, enclosed every week, and its many blight articles ami paragraphs written by Australian women.