DAIRY SHORTCOMINGS

Wanganui Chronicle, Volume 76, Issue 83, 8 April 1933, Page 18 (Supplement)

DAIRY SHORTCOMINGS

LESSONS FROM ABROAD. Advocating more direct and personal toueh between the manufacturing side of dairy produce and the overseas marketing side, the New Zealand Dairyman again urges the sending of selected factory managers overseas for educational purposes. “This lack of personal touch, this want of understanding as to the consumer’s taste and requirements, costs the country many thousands of pou-ds every year. It is only too apparent that the complaints made by the London importers (for obvious reason much too guardedly worded as a rule) and the reports sent out by representatives of the iDairy Division, and Dairy Board accomplish very little, and fall far short of actual requirements. “What is required is that three or four of our foremost butter and cheese makers be sent overseas to study on the spot various problems that more or less regularly crop up about the nature and quality of our produce, as well as the latest machinery. equipment, and methods of manufacture adopted by . our competitors. Who would maintain that our butter makers would not gain valuable information from their Danish colleagues regarding the use of starter, ' pasteurisation, texture, spreadability, ' and the handling of milk and cream generally; or that our cheese makers | would not profit similarly from a study of Canadian methods? And what a comprehensive field would be opened to them when studying the latest equipment and scientific appliances in Germany and the United States of I America. “When dealing with this subject on previous occasions we pointed out that every dairy country in the world, with the exception of New Zealand, is sending representatives each year to England and the Continent for educational purposes. Even Palestine, with its three new factories, sent a man overseas towards the end of last year. Yet we in New Zealand, the greatest dairy producing exporters in the world, labour under the delusion, either that wo cannot afford to give some of our best men an international education or that we are so perfect in our methods that we ran afford to do without it. Viewed in the light of the magnitude of the industry, the cost involved in such a policy would be trifling, compared with The benefits to be derived therefrom.”