BRITISH CARS

Wanganui Chronicle, Volume 75, Issue 41, 18 February 1932, Page 9

BRITISH CARS

NEW SALES RECORD 71 PER CENT. LAST YEAR During the year 1931, New Zealand importations of motor-cars and motorcar chassis from Great Britain were 71 per cent, of the total importations of all makes from all countries. In January, 1932, Great Britain’s <cars on the New Zealand market set a new high record, securing no less than 58 per cent, of the total registrations. This figure is no “ flash in the pan.” Last October the figure stood at over 40 per cent#, in November it had reached over 45 per cent., and in December, 47 per cent. More and more th e motoring public are realising that honesty in construction is still an outstanding trait with the British manufacurer, hat he has built cars eminently suitable for New Zealand conditions and at the same time given full consideration to runningeconomy. Leading makes emanating from Great Britain are keeping their sales volume up, month by month in a fashion whi»ch proves beyond doubt that the products offered are pre-eminently value for money. Even admitting that the sound argument, “Buy from those who buy from us” has influenced a number of sates, it would be folly tot suppose that all the popularity enjoyed by the cars from the United Kingdom is due to sympathetic consideration, or a sense of duty on the part of the buyer. They provide care-free motoring at an initial cost which is reasonable, and with “up-to-the-minute” minor improvements dissipate any suggestion that the British manufacturer does not study the New Zealander’s needs. It is safe to say that as the wearing qualities of the modern British car become more apparent as time goes on, st> will sturdy and honest construction be more valued. The importation figures for 1931 indicate that in the months to come the proportion of cars on the road which were manufactured in the United Kingdom will increase even more rapidly than before.