WOMAN’S COSTLY ROBE
STORY OF THE “PERFECT SNUB.” The story of the “perfect snub” was told at the Drapers’ Chamber of Trade Summer School at Oxford a few weeks ago by Mr. Whitehead, of Bolton Discussing whether it was right to bribe a customer for the sake of future custom, Mr. Whitehead said that generally it was a sound policy. He told of a customer who boughtan evening robe of imitation fur. “A little time afterward,” Mr. Whitehead said, “the woman returned the robe on the plea that it did not suit her. I refused to receive it back. A fortnight afterward the woman strolled through every one of our departments wearing a beautiful coat, costing several hundreds of pounds, for which we should have had the order if we had taken the robe back.” Mr. Bernard Ely, chairman of the Executive Council, gave this advice to the school: —“In policy, the customer is always right; in principle, sometimes not. In any business sacrifice of principle is so small that it is hardly worth thinking about.”
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Bibliographic details
Wanganui Chronicle, Volume 74, Issue 243, 14 October 1931, Page 10
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176WOMAN’S COSTLY ROBE Wanganui Chronicle, Volume 74, Issue 243, 14 October 1931, Page 10
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