FOUR MILLION APPLES

Wanganui Chronicle, Volume 73, Issue 460, 29 December 1930, Page 6

FOUR MILLION APPLES

ASTUTE EMPLOYMENT DRIVE WORK FOR 30U0 PEOPLE Four million apples were brought by New Yorkers in one fortnight recently in one of the most astute employment driving that energetic city has undertaken. When Mr Joseph Sicker, head of th*? Apple Association, was asked what he could do to help the unemployed, ho replied briskly, “If Mayor Walker will give me the pavements of New York I will see what 1 can do.” The Alayor gave Air Sicker the pavements under the control of Police Commissioner Mulrooney. The Apple Association immediately began organising the sale of apples in the streets until it soon had 3000 men and women engaged in the new trade. Some found it so profitable that they hired others to sell boxes for them, forming a miniature chain of stores throughout the city. So many apples were sold that their price rose considerably. A box of 100 apples selling ten days previously for seven shillings cost the association nine shillings. The new army of street merchants included 300 ex-convicts on parole and sent to the association by the police. The livelihood from these sales has given rise to r new slogan: “An apple a day keeps the wolf away.” A seller who was seen trundling his load down Broadway in a baby-cart with a couple of infants asleep beside the cargo, said: “I make a living, but I have eaten so many apples that I cannot stand them now.” Retail fruiterers said that the street salesmen di dnot interfere with their business.