HOW TO ADVERTISE
£8,500,000 FIRM’S EXPERIENCE. NEWSPAPERS FOUND TO BE BEST. The supreme value of newspaper advertising was urged by Mr W. Buch-anan-Taylor, Publicity .Manager of Messrs J Lyons and Co. Ltd., in an address to the Wandsworth (London) Rotary Club recently. Mr Buchanan-Taylor told the romantic story of Messrs Lyons’ rise from a catering contract at the Newcastle Exhibition of 1887, to a company with a capital of nearly £8.500,000 He said: “The foundation of the firm, was a twopenny pot of tea. Now the firm sells more than 1*250,000 packets of tea a day. “Lyons came into a field that was said to be fully equipped but by persistence, patience, and perseverance, built up the greatest catering organisation in the world, employing at present more than 30,000 people. 'l'he industrialist, small and large, must advertise. And if you ask me how best to advertise I would say: Use the newspapers that go forth in their millions of copies per day to the veryq doorstep of the consumers Don't be discouraged if reSults commensurate with your advertising expenditure do not immediately accrue. Persevere, and as your business' increases extend you r advertising.’’
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/WC19291108.2.110
Bibliographic details
Wanganui Chronicle, Volume 72, Issue 266, 8 November 1929, Page 12
Word Count
193HOW TO ADVERTISE Wanganui Chronicle, Volume 72, Issue 266, 8 November 1929, Page 12
Using This Item
NZME is the copyright owner for the Wanganui Chronicle. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in