Page 2 Advertisements Column 1

Wanganui Chronicle, Volume LXXXIII, Issue 20005, 23 November 1927, Page 2

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST One Enriches the Other and Together they Rule the Onward March to Progress Mr Norman S. Rose, Advertising Manager of the famous internationaS daily newspaper, The Monitor, of Boston, says:— "WHY THE NEWSPAPER? Well, for one reason because newspaper* publish news, and an advertisement is news. If it isn t, it should be. Th<J best advertisement is the best news. “The reader of a newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. “While he is in this attitude of mind, the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news; if the headlines or its opening phrases impress upon him that here is something he may well know about, then be is quite likely to read the advertisement and to digest the information it offers to him.” This is true the World over. In New Zealand experience shows that Sound Advertising in the Newspapers is Most “Pulling” Most Prompt Most Profitable Mr. Business Man !—• The “Chronicle” is at your service. ’Phone 4929 for full particulars of rates, etc<