HAWAIIAN TOURISTS

Wanganui Chronicle, Volume LXXXIII, Issue 19826, 28 April 1927, Page 11

HAWAIIAN TOURISTS

INCREASING NUMBERS VALUE OF PUBLICITY. The scientific spending of money by merchants and citizens of the Territory of Hawaii to introduce those attractive islands to the rest of the world resulted in an increase of more than 20 per gent, in tourist travel there last year, according to a report of the Hawaii Tourist Bureau, maintained for that purpose at Honolulu. The visitors in 1925 numbered 15,193, as against 12,468 in 1924, 12,021 in 1923, 9676 in 1922, and 8000 in 1921. The figures include all visitors arriving on commercial steamships, but excludes those who merely stopped there’ for a day on world cruises, and also Congressional delegations arriving on transports and scldiers and sailors. An analysis of the travel last year showed that 13,689 of the visitors came from the mainland of the’ United States, 433 from the Orient, and 1071 from tho Antipodes. The average visitor remains at least twenty days and spends about £2 per day. This would bo £4O left by e&ch visitor, or about £660,000 in 1925. Realty valued at approximately £75,000 was sold to newcomers and visitors during 1925, as against about £50,000 in 1924. Among the novel features used for advertising the islands was the distribution of 18,000 paper leis, the Hawaiian garland which is generally presented to visitors to the islands, and the production of a motion picture film, “High Lights in Hawaii.’ 9