PUBLICITY SCHEME

Wanganui Chronicle, Volume LXXXII, Issue 19454, 13 November 1925, Page 6

PUBLICITY SCHEME

SUGGESTIONS OF AMERICAN VISITOR TO ATTRACT TOURISTS AND RIGHT CLASS OF IMMIGRANTS There is no need to impress upon New Zealanders that there is necessity for more extc usive publicity overseas, in regard to ithe country’s attractions and potentialities. There is at present in Wanganui Mr Geo. W. Sanborn, ot Hollywood,, Los Angeles, who is prepared to assist the Publicity Department in this direction. The visitor, some five or six months ago, became ui»cquainted of the fact that, the Dominion is spending millions sterling in an eindeavour to induce emigrants from the Old Country to settle here, and he Is firmly of opinion that a countrv thai could spend that amount could well afford a few thousand pounds to be spent in, the direction of advertising in America facts concerning the topography off*. the country, its resources, and t ourist and other attractions. Prior to visiting the Dominion, he made an elaborate study of matters appertaining to I«he country, and conveyed his impressions to the people of the United States per medium of radio. The object of his- visit is to endeavour to interest the Government in a comprehensive publicity campaign in America, both for the benefit of tourists and those who desire to reside here permanently. It is a fact, Mr’ Sanborn says, that Australia, New Zealand and Canada trying to get immigrants, and if these countries could only* get the class of people who possess .capital to settle in their respective eourrtries, it would mean much so far as their development and future bettermeixt are concerned. Radio has developed to such a great extent in the United States in recent years that it has superseded the gramophone in the majority' of homes, and now every third houf&e possesses its own loud speaker. Sa, when Mr Sanborn talked of New ZeaiJand in his own country, from ofb.OOO do- 50,000 heard him.

His comprehensive sdl acme includes the advertising of New Zealand’s attractions on motor cars, the broadcasting of information, and the showing of coloured moving pictures .depicting the beauties of the country.* The visitor also considers that the Chambers of Commerce in the larger centres, particularly Auckland and Wellington, should possess their theatres, where it would be possible for touri'<s, on stepping off the boat, to view the attractions of the country and the places that were to be visited. By ffhis means overseas visitors would be attracted to tourist resorts that other* rise they would not contemplate innduding in their itineraries.