Page 1 Advertisements Column 2

Wanganui Chronicle, Volume XXXVI, Issue 11436, 18 January 1892, Page 1

SANDER & SON EOALPtfiU EXTRACT :— Under v tho distinguished patronage of his Majesty the king of Italy, as per communication mado by the Minister for Foreign affairs through the Counsel-General for Italy, at Melbourne 14th March, 1870. Awarded Diploma at the Amsterdam Exhibition 1883. Acknowledged by Medical Clinics and Universities all over the G'obe. There are nutations of Eucalypti Extract in the market, products of simple disstillatkm, forming crude resinous, oils. In order that theEe crude oils may not bo taken for our Pure Volatile Eucalypti Extract, which is recognised by the medical division of the Prussian Government to be of perfectly pure origin, as per imformation forwarded to us through the Consul at Melbourne, 2nd March 1878, we state : — It is proved by tests made by the Mcdi cal Clinics of the Universities at Bonn at Greifswald (Prussia), and reported by Dr Shnlz, Professor of Pharmacology, J. Bonn, and Professor Dr Hosier, Direo tor of the Medical Clinic at Greifswald, that only products that are saturated | with oxygen and freed of acids, resinous anp other substances, adherent to primary distillation, will develop the Banative qualities proper to the plant. All crude oils or so-called EucalyptL Extract are to be classed according to the same authorities among the turpentines which are of insignificant medical value, and abandoned long since as an internaraedicament. These crude oils, or so-called Eucalypti Extracts, are descernible — 1. By their deficiency in pungent odour, (which our product, the only genuine Eucalypti Extract, develops most freely through its surplus of oxygen). 2. By tkeir alcoholic, thin and morbid appearance being reduced in special density through the presence of acids. By their taste, the result of the contracting tendency of resins and tanats. If theso crudo oils, or se-called Eucalypti extracts are applied by mistake in case cases of croup, bronchitis, diptheria, internal croup, bronchitis, diptheria, nternal inflammations, dysentry, &c, the consequences aro most appalling For safety sake ask always - for Sander and Sons' Eucalypti extract. — Sandhurst Victoria, Australia— SANDEß & SONS THE NEW WATERBURYS. A WONDERFUL RECORD. Tho average newspaper reader, who has noticed our advertisements from time to time, often remarks, " What a pile or money those Watoibury fellows waste in ad7ertiain<r,"|arid no doubt this ia the view held by ninety-nine people out of every hundred. The initiated, however, know what a wonderful result these advertisements havo brought about. When the writer came to Now Zealand with the Waterbury Watch in 1887, and mado the usual trade calls, tho wholosale dealers would have none of them ; one Dunedin fiini having about a hundred stowed away in a Dowling-street cellar, quite, as they stated, unsaleable, because everyone considered it infra dig to carry a nickel watch. Retail jewellers were appealed to, but with no bettor result. The public will never taV-e to a nickel wutch, said they, and if they did we could not tell them without lowering the status of our craft. This potition was illogical. They handled nickel clocks, but could not to persuaded to handlo nickel watches. This result was general in New Zealand, and not until the advertisements began to appear, and the public showed their eagerness to obtain these watches could any dealer be induced to purchase them. When a start was made the sale grew by leapa and bounds. Thousands were sold in each city in the colony, and the country, stimulated by tho " weeklies," bogan to pour in their order. Shipment after shipment arrived, and were at; once absorbed, orders originally modest were doubled and trebled by cable, and yet for more than half the year we were without stock. Gradually our circle of distributors oxtonded, and many firms finding that a regular "nickel age" had set in, hunted the markets of Europe and America for substitutes. Each mail brought small parcels of metal watches edually handsome in appearance, which weie oiferedto the trado as fully equal to the Waterbury, and on which double tho profit could be made. They equalled the Waterbury in outward finish only, not ag timekeepers ; they, like the man i.ho fell out of the baloon, were not in it. Still the inducement of excessive profits was potent, and many firms who ought to have known better became parties to the deception, and backed up with their influence the representations of the makers abroad who had nothing to lose, and were not worth powder and Bhot, did they imitate the Waterbury never so closely. In this manner, and aided by our shortness of supply, many spurious imitations were foisted upon the public and gained a temporary footing. Our boxes were at first imitated, and Continental watches were cased, so that the outward resemblance was great. Many purchasers were so deceived, and have urged us several times to take proceedings against the parties to the fraud. Sufficient lepal evidence of sale and identity have never been forthcoming, and all wo could do was to watch " suspects," and wait our opportunity. We place our monogram WWC on the face of every watch, and buyers should see that it ib there, otherwise they are being "rooked." Gradually the public became more wideawake. Our advertisements were tuo far-reaching' and having initially created the demand we were also able to minimise the chance of deception. Storekeepers, in the firbfc place, not in tho trade, gradually began to consider the Watorbuiy a first staple. Jewellers saw that their original idea of the views ot'.the public had been refuted by results, and the larger and more respectable who were most in touch with tho people overcame their early prejudice and resolved to supply what their customers required, Judger?, Bankers, Merchants Clergy, and the other components of our population called for the Waterbury with no uncertain sound. History repeats itslf. In America, where the Walerbury sales were originally confined to Clothiers and Booksellers, nearly 40.000 Jewellers are now purchasing direct from the Company, and are selling no other " cheap watches." Their Swiss and Homo counterfeits have been Bent to Coventry. This is the Waterbury age. In Great Britain the legitimate trade was equally apathetic and not until close on 9000 WATCHES. Dunbdin, 10th November, 1891, We have examined |our',books,Sand find we have sold close on 9,000 Waterburys, and tho demand for them still keep up. • ■ Wo havo much pleasure in testifying to the oxcellent character in which theso watches havo earned for themselves as timokoepers, and considering the large number ?old we have remarkably few brought in for repairs. — Yours truly. New Zealand Hardware Co., Ltd. (Per T. Black, Manager.) The remaining twenty-eight firms make up the balance of sales. We attribute this large turnover to tho undeniable excellenco of the Waterbury as a timekeeper and its intelligent appreciation by the public, who would never have known of its existence but for the value of the press us an advertising medium. The new short-wind solid silver, and gold-filled Waterknrys have arrived, and any persons requiring tho correct time in an intrinsic sotting can obtain the keyless Waterbury, jewelled movements, in either ladio's cr gontleineus' size, for from 22s Gd to G3s. The nickel favourities, with improved movements, remain at 22s Gd and 30s, and tho long-wind pioneer series is unaltered at 133 Cd. Call and see the new watches pefore purchasing other Christmas and. Now Year's presents.