Page 1 Advertisements Column 2

Wanganui Chronicle, Volume XXXVI, Issue 11434, 15 January 1892, Page 1

SANDER & SONS EUCALPPTJ EXTRACT .- — Under the distinguishec patronage of his Majesty the It ing oi Italy, as per communication made by the Minister for Foreign affairs through tht Counsel-General for Italy, at Melbournt 14th March, 1870. Awarded Diploma ai the Amsterdam Exhibition 1883. Acknowledged by Medical Clinics and Universities all over the Globe. There are mitations of Eucalypti Extract in the market, products of simple disstillation, forming crude resimoUß, oils. In order that these crude oils may not be taken for our Pure Volatile Eucalypti Extract, which is recognised by the medical division of the Prussian Government to be of perfectly pure origin, as per imformation forwarded to us through the Consul at Melbourne, 2nd March 1878, we state : — * It is proved by tests made by the Mcdi cal Clinics of the Universities at Bonn at Greifswald (Prussia), and reported by Dr Shnlz, Professor of Pharmacology, J. Bonn, and Professor Dr Mofller. Direc tor of the Medical Clinic at Greifswald, that only products that are saturated with oxygen and freed of acids, resinous anp other substances, adherent to primary distillation, will develop the sanative qualities proper to the plant. All crude oils or so-called Eucalypti Extract are to be classed according to the same authorities among the turpentines which are of insignificant medical' value, and abandoned long since as an internamedicament. These crude oils, or so-called Eucalypti Extracts, are descernible — 1. By their deficiency in pungent odour, (which our product, the only genuine ■ Eucalypti Extract, develops most freely through its surplus of oxygen), a. By tlieir alcoholic, thin and morbid appearance being reduced in special density through the presence of acide. By their taste, the result of the contracting tendency of resins and tanats. If these crude oils, or se-called Eucalypti extracts are applied by mistake in case cases of croup, bronchitis, diptheria, internal croup, bronchitis, diptheria, nternal inflammations, dysentry, &c, the consequences are most appalling For safety sake ask always for Sander and Sons' Eucalypti extract.— Sandhurst Victoria, Australia— SANDEß & SONS THE NEW WATERBURYS. A WONDERFUL RECORD. The average newspaper reader, who has noticed our advertisements from time to time, often remarks, " What a pile of money those Wateibury fellows waste in ad7ertising,"|and no doubt this is the view held by ninety-nine people out of every hundred. The initiated, however, know what a wonderful result these advertisements have brought about. "When the writer came to New Zealand with the Waterbury Watch in 1887, and made the usual trade calls, the wholesale dealers would have none of them j one Dunedin fiim having about a hundred stowed away in a Dowling-street cellar, quite, as they stated, unsaleable, because everyone considered it infra dig to carry a nickel watch. Retail jewellers were appealed to, but with no better result. The public will never taVe to a nickel watch, said they, and if they did we could hot sell them without lowering the status of our craft. This poiition was illogical. They bandied nickel clocks, but could not be persuaded to handle nickel watches. This result was general in New Zealand, and not until the advertisements began to appear, and the public showed their eagerness to obtain these watches could any dealer be induced to purchase them. When a start was made the sale grew by leaps and hounds. Thousands were sold in each city in the colony.and the country, stimulated by the " weeklies," began to pour in their order. Shipment after shipment arrived, and were at once absorbed, orders originally modest were doubled and trebled by cable, and yet for more than half the year we were without stock. Gradually our circle of distributors extended, and many firms finding that a regular "nickel age" had set in, hunted the markets of Europe and America for substitutes. Each mail brought small parcels of metal watches edually handsome in appearance, which were offered to the trade as fully equal to the Waterbury, and on which double the profit could be made. They equalled the Waterbury in outward finish only, not as timekeopers; they, like the man vho fell out of the baloon, were not in it. Still the inducement of excessive profits was potent, and many firms who ought to have known better became parties to the deception, and backed up with their influence the representations of the makers abroad who bad nothing to lose, and were not worth powder and shot, did they imitate the Waterbury nover so closely. In this manner, and aided by our shortness of supply, many spurious imitations were foisted upon the public and gained a temporary footing. Our boxes were at first imitated, and Continental watches were cased, so that the outward resemblance was great. Many purchasers were so deceived, and have urged us several times to take proceedings against the parties to tho fraud. Sufficient legal evidence of sale and identity have never been forthcoming, and all we could do was to watch " suspects," and wait our opportunity. We place our monogram WWC on the face of every watch, and buyers should see that it is there, otherwise they are being "rooked." Gradually the public became more wideawake. Our advertisements were too far-reaching and having initially created the demand we were also able to minimise the chance of deception. Storekeepers, in the first place, not in the trade, gradually began to consider the Waterbury a first staple. Jewellers saw that their original idea of the views of the public had been refuted by results, and the larger and more respectable who were most in touch with the people overcame their early prejudice and resolved to supply what their customers required, Judgers, Bankers, Merchants, Clergy, and the other components of our population called for the Waterbury with no uncertain sound. History repeats itslf. In America, where the Waterbury sales were originally confined to Clothiers and Booksellers, nearly 40.000 Jewellers ate now purchasing direct from the Company, and are selling no other " cheap watches." Their Swiss and Home counterfeits have been Bent to Coventry. This is the Waterbury age. In Great Britain the legitimate trade was equally apathetic and not until close on 9000 WATCHES. Dunedin, 10th November, 1891, We have examined lour]books,|and find we have sold close on 9,000 Waterburys, and the demand for them still keep up. We have much pleasure in testifying to the excellent character in which these watches have earned for themselves as timekeepers, and considering the large number sold we have remarkably few brought in for repairs. — Yours truly. New Zealand Hardware Co., Ltd. (Per T. Black, Manager.) The remaining twenty-eight firms make up the balance of sales. We attribute this largo turnover to the undeniable excellence of the Waterbury as a timekeeper and its intelligent appreciation by the public, who would never have known of its existence but for the value of the press as an advertising medium. The new short-wind solid silver, and gold-filled Waterburys have arrived, and any persons requiring tho correct time in an intrinsic setting; can obtain the keyless Waterbury, jewelled movements, in either ladies cr gentlemens' size, for from 22s Cd to 635. The nickel favourities, with improved movements, remain at 22s 6d and 30s, and the long-wind pioneer series is unaltered at 13s Cd. Call and see iho new watches pefore purchasing other Christmas and New Year's presents.