The Eyes Have "It"

Wairarapa Times-Age, 27 May 1939, Page 3 (Supplement)

The Eyes Have "It"

beauty fHints from 31 Hollywood Star

(By

Margot.)

ONE of the first pieces of beauty wisdom that • is taught to coming film-stars is that their eyes must always look perfect even if they are ? not naturally flawless. And the next lesson they learn in the loveliness school is that there is no 1 feature which is more simple to improve and perfect than the eye—no feature which responds so complimentarily to the skilful use of make-up. Almost everyone’s eyes are naturally beauti- ; ful—and so many people hide the glory of them by never giving them an eye-bath, never caring for the lashes, never even really bothering to ‘ wash them—for the ordinary face cleaning proI cedure leaves the eyes untouched. Now let’s start at the beginning and help your eyes to look as beautiful as they really are. < First of all, that eye bath. There is a wonderful lotion on the market which you can buy complete with a little eye-bath all ready to use You should use it every morning or evening every day for a week—then look at your eyes and see if they aren’t thanking you! If your eyes get tired by day owing to the work you do, see an oculist and, if necessary, have spectacles. Buy yourself some soothing eye ointment for use after particularly trying days, however good your sight. A little of this smoothed on before going to bed will prove wonderfully refreshing. t Be Discreet for Daytime.— With eye makeup, as with other cosmetics, the keynote of daytime use is discretion. Practise eye make-up before you wear it publicly. Look at yourself from all angles—people don’t always see you straight on, and a profile can sometimes ruin your beautiful full-face impression. As a general rule, choose brown eye-shadow and pencil for day-time, not black, however dark your colouring. If you are lucky enough to have good dark browns you won’t need pencil or mascara, but a touch of cream just to give shine. ■ Apply brown mascara, if you need it, to the upper lashes only, remembering that to make eyes seem further apart, the outer lashes should , be more heavily made up than the inner. There are many excellent mascara creams on the market which I’d love to advise you about. There are also lash-growers which darken as they encourage growth, and a dye which lasts about six weeks. If your lashes are inclined to be straight, a most

efficient gadget will curl them for you, and curly lashes always look about twice as long as straight ones. All screen stars use make-up wonderfully, and perhaps Jacqueline Wells, a Columbia player, is one of the most skilful. Let’s see what she does. The brows are modelled to their natural line, but just slightly lengthened. Then far into the upper eyelid—right in the hollow—a faint line of brown pencil is drawn, and smudged carefully. Over this Jackie smears cijeam to give her eyelids that faint glamorous radiance. A minute point of eye-shadow she leaves at the outer corner of the eye, smudging it to below the lower lashes. This point, too, is creamed. Of course, Jacqueline also uses mascara for film purposes, which is applied before all the rest of the make-up. There is one point to remember about the sort of mascara which is not a cream. Do brush it out after you’ve applied it and let it dry. It leaves a natural gloss on the eyelids which is lost if you leave them caked with make-up. Romantic in the Evening.—lrene Dunne, a Columbia star, is another who uses eye make-up beautifully. She plucks her brows away from the bridge of her nose to accentuate the width of her cheekbones and shadows her lids from the centre

out towards the brows. Loretta Young, who is soon appearing in “Man’s Castle” for Columbia, treats her eyebrows in the same manner as Irene Dunne, because her face is shaped somewhat the same, with the same high cheek bones. Do not, however, attempt this if your face is rounded. Irene Dunne uses a light brown eye-shadow very sparingly, and powders over it, being careful to brush out the powder from her brows and lashes afterwards. A darker brown brow pencil traces her brows, which she lengthens a little.

At night, of course, make-up can be much more enterprising—and much more romantic. Mascara can be used on the lower and the upper lashes—and it’s useful to remember that very deep-set eyes can be much improved by careful darkening of the lower lashes. It is also possible to purchase a perfumed mascara or perfume which is not harmful to the eyes, and, as you can guess, is remarkably subtle.

Do not, please, unless you are an expert, experiment with false eye-lashes? Unless these are fixed invisibly they are inclined to become rather messy. These lashes, although they are in price quite reasonable, should only be used by film stars, as on all occasions girls I have seen using these looked most artificial; and that, at any cost, we want to avoid.

Jacqueline Wells, a Columbia star, is skilful at the use of make-up, as these pictures, reproduced by courtesy of Columbia Pictures, show. Watch this page next week for a further beauty article by Columbia’s make-up expert, Margot. •