MARKETING BUTTER

Waipa Post, Volume 48, Issue 3483, 23 June 1934, Page 2

MARKETING BUTTER

SALES IN ENGLAND VIEWS OF PATTING SYSTEM The following motion by Mr Worden was carried by the Mercury Bay Co-operative Dairy Co. Ltd. at this month's meeting, and will be forwarded for the consideration of the Dairy Commission: — "We are of the opinion that in order to increase the demand for New Zealand butter on the English market it would be advisable to have breaking down works in about four centres and put butter up in lib and Jib cartons, so that the consumers would be sure that they were receiving New Zealand butter, "We are sure that this method of distribution would create a demand for our butter, and it "would then rest with foreign countries to dispose of their butter as best they could, instead of blending with our butter and selling as Empire butter. There is no doubt that we are helping foreign countries to sell their butter at our expense.

"If this method were put into action an advertising campaign could then be put into operation, which would undoubtedly bear fruit. The advertising now done is of no benefit to us, as we are convinced that the consumers who ask for New Zealand butter in most cases do not get it, for the reason that so much butter is sold in bulk, the stores and counter hands simply cutting out the butter that suits them best; the consumers are none the wiser, and the result is that the consumers who have asked for New Zealand butter and receive some other stuff are turned off New Zealand butter, as is onlv natural.

"We think also that it would be wise to put travellers on the road, New Zealanders preferred, who would sell our butter to the stores, and also see that they always had a supply."