NEARLY EVERYONE WHO READ&wg-READS A NEWSPAPER Every Oat Every Day *»■ life, whatever yoor Income, whatever too* tastes, there i* . one thins you here in conunan with almost evwty seen, «a» woman in the chrfliied woriflj And that is the re«Hß* .« the reading .<** of people is confined entfwljr to newspapers. An ttdverxwement in a newspaper **aeaea thousands of people of afl ."'Newspapers The multitude of things in which people are interested today makes a newspaper a necessity. Whowon the SanKiccarTon*?"" Wh«t did the -Mm. aflairter or the 'Trfiafler. gq&Qffgrftion to»to;W vesterisoff Enzer interests BMtto a necessity. I' .V. What Is Happening? m&t Is tbe iuSoShe eleefiwSSeoidl The toll story «f that srjtrifc« a> ! n the xeeoid by Sir CampbeU, c* "Amy** axe ibeeoiEaa* encased, or aeeae&to eeaoid of any eyent, national, or internenonal, it Is these in your newspaper. Read by AH Classes wesMfc great etore ot literature at his disposal J beautrfully printed and elaborately £Hb* trailed magazines are his 12 he wants them. He may buy them. he may read some of them. Bat there is no "may" about bio daily newspaper. He reads it —every day. And whilst he absorbs information about stocks and shares, about international and local politics, and other things in which he takes an interest be absorbs the messages of the advertißera. The clerk with a small who magazines, his dally newspaper. He, too, tiSL— . - and the clerk, the doctor and the salesman, the plumber and the grocer all read newepapeta. AJso they and their famffles must buy clothing and food ana a hundred and one articles' °j " . Their choice is in their daily newspaper. "So far as I am concerned, no other advertising medium than the newspapers need exist." —Sir Charles Higham
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/WAIPO19340619.2.11.1
Bibliographic details
Waipa Post, Volume 48, Issue 3481, 19 June 1934, Page 4
Word Count
289Page 4 Advertisements Column 1 Waipa Post, Volume 48, Issue 3481, 19 June 1934, Page 4
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