Page 3 Advertisements Column 6

Waipa Post, Volume 45, Issue 3251, 5 November 1932, Page 3

BUSINESS! Said a small shopkeeper: "That's a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but juat a theory for the likes of nae." Right 1 if it pays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big "overhead" to meet —he ha* all the disadvantages in a big way that the little fellow has in But the little fellow who neglects to advertise gets a bigger percentage of "overhead" and simply goes down to eompett-

Take it this way: In and about Te Awamutu there is a population of 7000 persons. Reckon four people eat one loaf of bread per day—we consume nearly ft tons of bread per month. Beckon five people occupy a house and there are 1400 houses. Each house costs 1500, with a life of 20 years. That meaiu an annual turnover for our build* fng trades of £85,000. New buildings, say, £7OOO per yeai, and we have a total of £42,000 turnover for the builders, Hata, boots, shirts, currants, flour, butter, sugar, and so on. Work out what your business could sell to 7000 people each and every year. What could your business do, and what does it do ? Work it out, and then go out to capture the business.

The big fellow his nothing o* you when it comes to opportaAdvertising is the simplest possible rale for sure-fire business success. It is not the skyrocket method It is the steady, never-failing, keen business war —the way that produces tfcs best for the merchandise and yields the best result for ths purchaser.