Page 3 Advertisements Column 5

Waipa Post, Volume 45, Issue 3210, 30 July 1932, Page 3

BUSINESS! Said a small shopkeeper: "That's a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me." Right i If it nays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business to spend a similar percentage. The big fellow has a correspondingly big "overhead" to meet —he has all the disadvantages in a big way that the little fellow has In But the little fellow who neglects to advertise gets a bigger percentage of "overhead" and simply goes down to competiTake it this way: In and about Te Awamutu there is * popui*tion of 7000 persons. Reckoa four people eat one loaf of bread per day—we consume nearly 6# tons of bread per month. Reckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That meam ing trades of £35,000. New buildings, say, £7OOO per year, and we have a total of £42,000 turnover for the builders. Hats/ boots, shirts, currants. 1 flour, butter, sugar, and so on. Work out what your basis — could sell to 7000 people eat* What could your business do, - and what does it do ? Work &fM out, and then go out to capture the business. The big fellow nas you when it comet; to oppo^u^s Advertising .is : ' : thie,_eimplest'. possible rule for sure-fire business success. It is not the skyrocket method It steady, J neyer-fafling, —the way that produces th« t best for the merchandise and yields the best result for the purchaser.. J)IARRH(EA and Summer Tablets; 36, W. Jeffer#Chemist.' 'W 5s M,«.