Page 6 Advertisements Column 4

Waipa Post, Volume 44, Issue 3190, 14 June 1932, Page 6

CENTRAL STORE. PHONE 219. Broken Pekoe Tea, loose 1/6 lb, or 4/3 for 3 lbs. Orange Pekoe Tea, loose, 2/,6 a lb, with an English cup and saucer free with a 2 lb parcel. Teaspoon Tea, 2/8 a lb, in 5 lb useful fancy tins with a valuable present in each tin. Hot Water Bags, 3/11 and 4/3. Great value. ,v.. Dried Apricots and Prunes, quality. Bulk Malt, Black and White Malt, Hops, etc. GOODS DELIVERED PROMPTLY . W. McKIBBTn & CO. PHONE 219. BUSINESS! Does advertising increase the cost to the consumer ? The fallacy is sometimes heard that it Answer the question with a other question. How does it happen that tkj world's biggest advertisers sefi the best goods at the cheapest prices ? Answer that and the fallacy is exposed I

It is perfectly simple. Take any business. Bent, insuranea, rates, interest on capital, and tot many items clashed as "overhead" are fixed and absolal whether the turnover is largt < small. i Obviously, then, the man wht can give the best value to his customers is the one who gotj right out to spread his overhead costs over a big volume of sales. Take a business which costs £25 per month for overhead charges. Give it sales of JIOI per month. Roughly, that meai that 25 per cent of sales value needed to pay overhead. **■ Increase the turnover to 1200 per month and overhead absorbs only 12* per cent. Add 2\ per cent for advertising, and there remains a gain of 10 per cent Plainly, increase the turnover and the keen merchandiser cai increase his profits and give better values to his customers. Who, around you in busines to-day, gives the best valuejM. the keenest prices ? The mifa who advertises or the man wht just sits still for orders to come his way ? Be wise. Get all the benefits advertising offers. And if you don't buy from Waipa Post advertisers don't buy.