Page 6 Advertisements Column 5

Waipa Post, Volume 44, Issue 3180, 21 May 1932, Page 6

CENTRAL STORE. PHONE 219. Broken Pekoe Tea, loose 1/6 lb, or 4/3 for 3 lbs. Orange Pekoe Tea, loose, 2/6 a lb, with an English cup and saucer free with aSi, lb parcel. Teaspoon Tea, 2/8 a lb, in 5 lb useful fancy tins with a valuable present in each tin.\ Hot Water Bags, 3/11 and 4/3. Great Dried Apricots and Good quality. Bulk Malt, Black and White Malt, Hops, etc. GOODS DELIVERED PROMPTLY . W. McKIBBIN & CO. PHONE 219. BUSINESS! Does advertising increase thi cost to the consumer ? The fallacy is sometimes heard that it Answer the question with asother question. How does it happen that thi world's biggest advertisers set the best goods at the cheapest prices ? Answer that and the fallacy Is exposed I It is perfectly simple. Takt any business. Bent, insurance, rates, interest on capital, and thi many items classed as "ore*head" are fixed and absolul whether the turnover is large I Obviously, then, the man wht can give the best value to hit customers is the one who goes right out to spread his overhead costs over a big volume of sales. Take a business which costs 125 per month for overhead charges. Give it sales of £lO4 per month. Roughly, that meal that 25 per cent of sales value needed to pay overhead. Increase the turnover to 1200 per month and overhead absorbs only 12£ per cent. Add 2| pel 7 cent for advertising, and there remains a gain of 10 per cent. Plainly, increase the turnovei and the keen merchandiser cai increase his profits and give better values to his customers. Who, around you in busines to-day, gives the best values a* the keenest prices ? The man who advertises or the man whe just sits still for orders to come his way ? Be wise. Get all the benefits advertising offers. And if you don't buy from Waipa Post advertisers don't buy. "PEFORE going to a party chew Yeaston Tablets and purify your breath; 36 for 2s 6d, 100 for 5s 6d.— - W. Jeffery, Chemist. X